Manager, Social & Brand Reputation Strategy

Job not on LinkedIn

🔥 12 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

👔 Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Penn Foster

WebsiteLinkedInAll Job Openings

201 - 500 employees

📚 Education

👥 B2C

🤝 B2B

Education • B2C • B2B

Penn Foster is an accredited, career-focused online education provider offering self-paced certificate, diploma, associate, bachelor's degree and high school programs. Its catalog covers vocational and professional areas including healthcare, veterinary technology, skilled trades (HVACR, electrical, plumbing), automotive repair, business, IT, criminal justice, design, hospitality, and more. Penn Foster serves individual learners (over 133,000 active students) with flexible, 24/7 online coursework and also provides employer-facing training solutions. The institution operates multiple schools/divisions and maintains accreditations such as DEAC and program-specific accreditations (for example, an AVMA-CVTEA-accredited veterinary technician program).

📋 Description

• Lead the development and execution of comprehensive social media strategies across Penn Foster Group brands • Expand audience reach, increase engagement, and drive measurable growth across priority platforms • Develop strategies to increase brand visibility and sentiment within LLMs and social search environments • Partner cross-functionally to optimize content for discoverability and accuracy • Own and evolve brand reputation management across social and digital environments • Manage proactive and reactive engagement in third-party spaces such as Reddit and forums • Guide engaging, high-performing social content with emphasis on short-form video and platform-native content • Partner with Brand, Content, and Creative teams on consistency, quality, and innovation • Scale creator and influencer strategy with the PR agency • Manage and develop the social media and community engagement team • Develop distinct social strategies for non-core brands across the portfolio • Establish performance tracking, social listening, and insight generation processes • Share actionable insights with Marketing, PR, Partnerships, and senior leadership • Maintain hands-on involvement in execution, testing, and campaign optimization • Evaluate performance data to refine strategies, improve efficiency, and scale successful initiatives • Report to the Sr. Director of Communications

🎯 Requirements

• 7+ years of progressive experience in social media, digital marketing, or brand strategy • Experience leading teams • Proven track record developing and scaling social media strategies that drive audience growth, engagement, and brand visibility • Experience managing and developing high-performing teams • Strong understanding of social listening, brand reputation management, and community engagement best practices • Experience with creator/influencer strategy and partnership management • Familiarity with emerging trends in LLMs, social search, and digital discoverability • Ability to translate emerging trends into actionable strategies • Strong analytical skills and experience using data to inform decisions and communicate performance to stakeholders • Excellent cross-functional collaboration and communication skills • Ability to influence senior leaders and partners • High level of attention to detail, adaptability, and problem-solving skills • Comfort working in a fast-paced, evolving digital landscape with a test-and-learn mindset • Experience managing multiple brands or business lines preferred • Must reside and perform work within the United States • Must be willing and able to travel as needed • Employees are expected to be on camera during meetings unless extenuating circumstances apply • Successful completion of applicable pre-employment screening requirements • Completion of employment eligibility verification through Form I-9

🏖️ Benefits

• Incentive compensation • Medical insurance • Dental insurance • Vision insurance • Flexible spending accounts • Generous paid time off • Sponsored volunteer opportunities • 401K with a company match • Free access to all Penn Foster Group online programs • Remote work arrangement • Travel opportunities for team meetings, company events, conferences, and summits