Associate Director, Marketing

Job not on LinkedIn

🔥 1 hour ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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PeopleGrove

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📚 Education

🏢 Enterprise

⚡ Productivity

💰 Private Equity Round on 2022-05

Education • Enterprise • Productivity

PeopleGrove is a company dedicated to transforming higher education by enhancing campus initiatives that support student and alumni success. Offering a range of solutions for universities, PeopleGrove focuses on increasing enrollment, retention, and graduation rates by engaging students and alumni through experiential learning, career services, and industry partnerships. The platform facilitates project-based learning by connecting universities with corporations and aims to redefine major and career selection through PathwayU. With over 20 million users from more than 650 institutions, PeopleGrove has become a trusted partner for higher education, helping schools connect with their communities, enhance alumni engagement, and drive philanthropic outcomes.

📋 Description

• Develop and refine CORE by PeopleGrove positioning and messaging for nursing, education, PT, OT, osteopathic medicine, PA, and pharmacy programs • Lead go-to-market for ELMS and CompMS launches and releases, from messaging through sales readiness • Map product features to accreditation and program standards to communicate compliance value • Gather competitive intelligence from Gong calls and the market; create battlecards and win/loss insights • Build and maintain sales decks, demo narratives, one-pagers, and ROI stories • Train Sales and SDRs on positioning, competitors, and program-specific talk tracks • Own Deal Acceleration agent content and maintain current messaging and proof points • Produce case studies, customer quotes, and video stories • Conduct customer interviews and host customer and subject-matter-expert webinars • Manage webinar-to-pipeline conversion activities and source customer speakers • Partner with Customer Success on expansion, cross-sell, and upsell campaigns • Write and optimize email nurture programs, takeaway campaigns, digital ad copy, landing-page content, newsletters, guides, blog posts, and checklists • Plan trade show presence, booth content, and speaking sessions • Measure impact on marketing-sourced pipeline, conversion rates, and competitive win rates • Bring customer and market insights to Product and Sales to inform roadmap and strategy • Coordinate with Sales, Customer Success, Product, and Marketing on launches, campaigns, and events

🎯 Requirements

• Bachelor’s degree in marketing, business, communications, a health professions field, or related field • 5+ years of B2B marketing experience, ideally in SaaS or EdTech • Working knowledge of health professions or education programs and how they manage clinical placements, experiential learning, competencies, and accreditation • Proven track record of taking products to market, from positioning and messaging through launch and sales enablement • Strong writing skills across formats, including sales decks, case studies, email nurtures, ad copy, and webinar content • Experience building demand generation programs and tying your work to pipeline • Comfort presenting to customers, hosting webinars, and training sales teams • Exceptional collaboration skills and ability to work cross-functionally in a remote environment • Travel to trade shows and conferences (25% annually) • Preferred: Experience marketing to higher education, especially schools of nursing, allied health, pharmacy, or medicine • Preferred: Familiarity with accreditation bodies and standards for health professions programs • Preferred: Hands-on experience with Salesforce and Gong • Preferred: Experience using AI tools or agents in marketing and sales workflows • Preferred: Background as a clinician, educator, or program administrator in a health professions field

🏖️ Benefits

• Full Time (Remote) • Remote work environment