Marketing Operations Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $100k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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PerfectServe

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2003

🏥 Healthcare

⚕️ Healthcare Insurance

☁️ SaaS

💰 Private Equity Round on 2018-05

Healthcare • Healthcare Insurance • SaaS

PerfectServe is a healthcare technology company that specializes in clinical communication and collaboration solutions. The company provides tools to improve communication between healthcare professionals, streamline clinical workflows, and enhance patient engagement. Its products include medical answering services, provider scheduling, and a healthcare operator console, all designed to ensure effective and secure communication across care settings. PerfectServe aims to reduce administrative burdens and support provider wellness while maintaining compliance with industry regulations. Trusted by over 30,000 healthcare organizations, PerfectServe integrates with existing healthcare systems to optimize provider scheduling, improve patient and family communication, and enable virtual care.

📋 Description

• Own the operational execution of the lead and account lifecycle from initial engagement through handoff to Sales. • Design and maintain lifecycle stages, qualification criteria, scoring models, and routing logic. • Manage lead and account routing to deliver opportunities to the appropriate BDR or seller. • Monitor funnel transitions, SLAs, leakage, conversion, and areas for improvement. • Own marketing automation workflows, segmentation, campaign structure, audience logic, QA, governance, and naming conventions. • Collaborate on dashboards and reporting for funnel performance, campaign contribution, pipeline generation, conversion, velocity, and marketing effectiveness. • Design and own the attribution framework and maintain reliable attribution and influence reporting. • Manage marketing technology, integrations, data flows, data quality, enrichment, duplication, and consent. • Operationalize account segmentation, targeting, intent signals, and account-based programs. • Support annual and quarterly Marketing planning, funnel analysis, scenario modeling, and performance tracking. • Partner with Marketing, Sales Operations, BDR, Revenue Operations, Finance, and Field Enablement teams to create scalable processes and resolve operational issues.

🎯 Requirements

• 5+ years of experience in Marketing Operations, Revenue Operations, Demand Operations, or a related B2B SaaS operations role. • Experience supporting complex B2B marketing and sales organizations with enterprise and/or multi-product go-to-market motions. • Strong experience with marketing automation platforms such as Marketing Cloud Account Engagement/Pardot, Salesforce CRM, including lifecycle management, lead and account routing, campaign architecture, and data integration. • Demonstrated experience with funnel analytics, lead scoring, attribution, campaign measurement, and marketing performance reporting. • Experience with intent data, account-based marketing (ABM) platforms such as 6sense and Vector, enrichment tools such as Clay and ZoomInfo, and other GTM technologies. • Strong analytical capabilities, including experience with BI/reporting tools and the ability to translate complex data into actionable insights. • Strong understanding of B2B SaaS funnel metrics, including MQL conversion, Sales acceptance, opportunity creation, pipeline contribution, velocity, and attribution. • Ability to work across Marketing and Sales and translate the needs of both functions into scalable processes. • Strong business judgment, attention to detail, and ability to balance recurring operational responsibilities with larger improvement initiatives. • Bias toward simplification, automation, scalability, and high-quality data.

🏖️ Benefits

• Remote first work environment • Health, Dental, Vision, Life and Disability Insurance options available day one. • 401K - with match and immediately vested. • 17 company holidays, 2 floating holidays plus competitive paid time off policy • Internal Advancement Opportunities

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