Event Marketing – Programs Manager

🕒 June 26

⚔️ Virginia – Remote

⚔️ Virginia – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎪 Events

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PerformYard

WebsiteLinkedInAll Job Openings

51 - 200 employees

👥 HR Tech

☁️ SaaS

🤝 B2B

💰 Seed Round on 2014-01

HR Tech • SaaS • B2B

PerformYard is a flexible performance management software platform designed to streamline processes related to employee reviews, goal management, continuous feedback, and reporting. Aimed at creating a high-performance culture, it integrates with existing HR tools and systems to keep employee data updated and facilitate recognition. PerformYard is particularly focused on enhancing performance management to be user-friendly, customizable, and supportive, offering expert assistance to ensure optimal alignment with company-specific performance development plans.

📋 Description

• Plan, coordinate, and execute in-person and virtual events, including trade shows, customer roadshows, partner events, and webinars with the goal of driving pipeline and revenue. • Work closely with marketing and sales teams to create programs, campaigns, and efforts to drive pipeline and revenue. • Work closely with demand generation and digital marketing teams to amplify field programs through digital channels, including email, paid media, and social campaigns. • Measure and report on campaign performance using key marketing KPIs such as MQLs, demos, pipeline, revenue, and ROI. • Execute lead nurture and follow-up strategies in partnership with the lifecycle marketing team, SDRs, account managers, and account executives. • Attend trade shows and events to market the product and drive demos for the sales team. • Create and execute high-performing marketing programs using a data-driven approach with the focus on driving pipeline and revenue. Understand and deploy different strategies and plans to reach new prospects and drive expansion opportunities with existing customers. • Set goals and define metrics for each marketing campaign to maximize pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, and make recommendations for future optimizations. • Evaluate and grow partner demand generation opportunities. Build relationships with new and existing vendors and associations to drive market penetration.

🎯 Requirements

• 3+ years of field marketing experience in a B2B SaaS or technology company. • Strong campaign orchestration, persona, and buying cycle experience. • Experience in evolving marketing programs based on performance data, feedback from sales, and understanding of the business. • Must be willing to travel monthly, sometimes multiple times in a month. • Enterprise-level sales experience. • Strong understanding of Account-Based Marketing (ABM) and experience implementing ABM strategies. • Experience managing trade shows, field events, and executive roundtables with measurable success. • Strong analytical skills, with the ability to measure and optimize campaign performance using data-driven insights. • Excellent communication and collaboration skills, with the ability to work cross-functionally with sales, product marketing, and demand generation teams. • Knowledge of partner marketing strategies and experience co-marketing with technology or channel partners. • Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred. • Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously. • Self-motivated, who can work independently and proactively to resolve issues and take ownership of tools and processes with minimal supervision.

🏖️ Benefits

• In addition to your compensation plan, we also have medical, dental, and vision health insurance benefits w/ HSA plan • disability insurance • a 401k plan • generous PTO • paid holidays • other benefits