Marketing Specialist

🔥 0 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

💵 $85k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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👻 Ghost score 0%

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PerkinElmer

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1938

🍽️ Food & Beverage

🏥 Healthcare

💼 Consulting

Food & Beverage • Healthcare • Consulting

PerkinElmer is a global leader in providing analytical and testing solutions for a wide range of industries, including pharmaceuticals, food safety, environmental analysis, and industrial testing. The company offers advanced equipment and consumables, including mass spectrometers, chromatography instruments, and spectroscopy systems. With over 85 years of experience, PerkinElmer is committed to innovation and dedicated to partnering with laboratories worldwide to enhance scientific discovery and ensure product quality and safety. Their services support industries like healthcare, food and beverage, environmental testing, and industrial applications, helping clients meet compliance and quality standards.

📋 Description

• Translate sales goals and business priorities into actionable marketing objectives, campaigns, and project plans • Develop, coordinate, and deliver communications for internal stakeholders, service teams, and enterprise customers • Create customized implementation and launch communications for OneSource site deployments • Plan and execute onsite customer meetings and events • Travel to customer locations to build relationships across business units and stakeholder groups • Identify customer and business partner needs and respond effectively to feedback • Recommend and implement communication improvements to enhance customer engagement and program effectiveness • Identify opportunities to improve service delivery and customer experience • Manage projects from planning through execution, provide status updates, and resolve issues for on-time, on-budget delivery • Partner with customer site leaders on targeted communications, promotions, and regional activities supporting upselling and cross-selling • Develop and execute account retention marketing plans for strategic accounts • Coordinate logistics and execution for OneSource customer events and engagement programs • Manage multiple projects, prioritize deadlines, and execute varied marketing tactics • Apply creativity and innovation to achieve business objectives and improve campaign performance • Support lead-generation initiatives through digital marketing strategies and campaign execution • Adapt and localize global marketing campaigns for regional market needs • Assess sales enablement requirements and develop supporting materials and tools with marketing partners • Monitor marketing budgets and measure program effectiveness

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field; candidates with a scientific degree must demonstrate relevant communications or marketing experience • Minimum of 5 years of experience in marketing communications, campaign execution, or related marketing roles • Demonstrated experience managing multiple projects and stakeholders simultaneously • Strong written, verbal, and interpersonal communication skills • Ability to work independently while maintaining strong cross-functional partnerships • Willingness to travel to customer sites as needed • Preferred: experience in B2B marketing, customer engagement, account-based marketing, or customer retention programs • Preferred: proficiency with Microsoft Office Suite and Adobe Creative Suite • Preferred: experience with digital marketing and CRM platforms, including HubSpot and Salesforce • Preferred: knowledge of email marketing, lead generation, landing pages, forms, campaign tracking, Google Analytics, SEM, and PPC • Preferred: strong copywriting and content development skills • Preferred: experience developing and executing lead-generation campaigns • Preferred: knowledge of scientific, laboratory, analytical technology, or related healthcare/life sciences markets • Preferred: strong project management skills and ability to adapt to changing business priorities • Preferred: collaborative team player able to work across functions and organizational boundaries • Preferred: ability to perform effectively in a fast-paced environment and balance multiple priorities • Preferred: positive, solutions-oriented mindset with a strong customer focus