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Senior Specialist, Channel Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

đźź  Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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đź‘» Ghost score 10%

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Logo of Southwire Company

Southwire Company

5001 - 10000 employees

Founded 1950

🏭 Manufacturing

⚡ Energy

🏗️ Construction

Manufacturing • Energy • Construction

Southwire Company is one of the world's leading developers, manufacturers, and suppliers of building wire and cable. The company is committed to delivering innovation and impact within the electrical industry, with a focus on sustainability and community engagement. Southwire also emphasizes employee well-being and diversity in the workplace, making efforts to include everyone and support veteran recruitment and employee engagement initiatives.

đź“‹ Description

• Develop and execute the channel marketing strategy for key distribution partners • Drive demand generation, partner enablement, and business growth • Identify and evaluate emerging market opportunities, strategic partnerships, and co-branding initiatives • Serve as a strategic advisor to internal and external stakeholders • Lead cross-functional collaboration and oversee partner marketing investments • Lead marketing programs and campaigns with cross-functional teams • Facilitate complex market data and consumer insights to evaluate marketing strategies and identify improvements • Develop channel marketing strategies tailored to market segments and customer needs • Oversee marketing initiatives, ensuring on-time and on-budget implementation while tracking performance metrics • Design and deliver reports and presentations on marketing performance, trends, and actionable insights to senior management • Identify opportunities to optimize channel marketing and improve market penetration • Recommend and execute marketing tools and technologies to improve engagement and ROI • Establish and oversee project documentation and tracking • Translate organizational priorities into channel marketing strategies, align resources, and drive execution toward revenue and growth objectives

🎯 Requirements

• Bachelor's Degree • 5-7 Years Experience • Field(s) of Expertise: Marketing • Domestic travel less than 20% of time • Skills: Analytical Skills, Brand Awareness, Collaboration, Content Strategy, Critical Thinking, Customer Relationship Management, Ideation, Influencing Skills, Salesforce, Value Propositions

🏖️ Benefits

• Competitive compensation • Employee benefits • Tuition reimbursement • Unlimited growth opportunities • 401k with Matching • Family and Individual Insurance Packages (Health, Life, Dental, and Vision) • Paid Time Off & Paid Holidays • Long & Short-Term Disability • Supplemental Insurance Plans • Employee Assistance Program • Employee Referral Program • Tuition Reimbursement Programs • Advancement & Professional Growth opportunities • Parental Leave

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