Design Lead

Job not on LinkedIn

🕒 4 days ago

🌽 Illinois, Wisconsin – Remote

🌽 Illinois – Remote 🧀 Wisconsin – Remote

⏰ Full Time

🟠 Senior

🎨 Product Designer (UI/UX)

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Pet Product News Magazine

WebsiteLinkedInAll Job Openings

1 - 10 employees

📣 Marketing

📱 Media

🛒 Retail

Marketing • Media • Retail

Pet Product News Magazine is a B2B multimedia platform that has become America's leading source for pet supplies marketing over the past 66 years. As the most-read and trusted trade publication in the pet industry, it provides comprehensive coverage of the latest news, products, and trends important to independent pet retailers. It features breaking-news e-newsletters and in-depth articles available in both print and online formats, alongside a significant presence on social media.

📋 Description

• Develop campaign concepts, visual storytelling, and creative solutions with brand leadership and external creative partners • Generate disruptive, culturally relevant ideas that challenge category conventions • Create design for packaging, retail, trade shows, sales materials, and other brand communications from concept through production • Concept and produce paid and organic content for Meta, TikTok, Amazon SBV, Amazon DSP, and other digital platforms • Develop conversion-focused creative for Amazon, Chewy, and DTC channels, including storefronts, PDP imagery, A+ content, website assets, and email • Plan and provide creative direction for photo and video shoots • Maintain and evolve the brand’s visual identity across consumer and customer touchpoints • Create and own the brand book, guidelines, and style systems • Mentor the Graphic Designer and coordinate external creative resources • Manage competing project priorities to ensure quality and timely delivery • Oversee organization, deployment, and utilization of the Digital Asset Management system • Partner cross-functionally with marketing, e-commerce, innovation, brand, and communication strategy teams • Use audience insights, creative testing, and campaign results to improve creative effectiveness

🎯 Requirements

• Bachelor’s degree in Graphic Design, Visual Communication, or a related field, or equivalent professional experience • Minimum of 7 years of progressive experience in creative design and brand development • Experience across paid social, e-commerce, video, packaging, in-store, and digital advertising • Strong portfolio demonstrating exceptional design craft and conceptual thinking across multiple channels • Prior experience mentoring junior designers • Experience managing external agencies, contractors, and creative partners required • Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects, or similar design software required • Experience working with Digital Asset Management (DAM) systems preferred • Ability to interpret digital KPIs, including engagement, click-through rate, conversion, and return on ad spend • Ability to manage multiple projects, priorities, and deadlines • Ability to provide creative direction and present and defend design decisions • Established network of trusted freelance creative talent preferred/expected • Ability to work standard technology and meet physical demands, including walking, listening, sitting, standing, hand and finger use, and pushing or lifting up to 15 pounds • Ability to work extended hours, evenings, holidays, and/or weekends when required • Comfort with pets in the office environment

🏖️ Benefits

• Remote work location • Standard Monday–Friday working hours (8:00 AM–5:00 PM CST) • Less than 10% travel requirement • Pet-friendly office • Reasonable accommodation for physical requirements