Regional Sales Manager

Job not on LinkedIn

🔥 20 hours ago

🏈 Alabama, Colorado, +3 more states – Remote

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⏰ Full Time

🟡 Mid-level

🟠 Senior

🤑 Sales

👻 Ghost score 15%

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Logo of Pet Product News Magazine

Pet Product News Magazine

1 - 10 employees

📣 Marketing

📱 Media

🛒 Retail

Marketing • Media • Retail

Pet Product News Magazine is a B2B multimedia platform that has become America's leading source for pet supplies marketing over the past 66 years. As the most-read and trusted trade publication in the pet industry, it provides comprehensive coverage of the latest news, products, and trends important to independent pet retailers. It features breaking-news e-newsletters and in-depth articles available in both print and online formats, alongside a significant presence on social media.

📋 Description

• Drive sales performance and market growth within the assigned region • Build strong, sustainable partnerships with stakeholders • Develop strategic plans to meet revenue targets and acquire new stores • Manage multi-customer portfolios and retail engagement • Analyze market trends, competitor activity, and growth opportunities • Develop and execute regional sales strategies aligned with national objectives and the company business plan • Conduct value-added site visits to at least 20 stores per week • Establish and grow independent retail partner accounts, including regional and national multi-unit accounts • Ensure all Vital Essentials product categories are represented in retail partner stores • Educate and train retail partners on Vital Essentials products • Reengage former retail partners to relaunch Vital Essentials products in retail • Manage account strategies, sales metrics, targets, corrective plans, budgets, and trade expenses • Promote and manage national programs including Astro Loyalty, Astro Offers, and LMS • Secure effective product merchandising and placement • Develop regional distributor partnership strategies aligned with national objectives • Analyze distributor data and identify opportunities for new regional key account business • Train and present business reviews and opportunities at distributor sales meetings • Build relationships with distributor territory managers to make Vital Essentials the number one recommended brand • Partner with distributor representatives to target accounts and secure orders and placement • Attend distributor events and open houses • Forecast inventory levels to maintain in-stock distributor warehouse products • Collaborate with Brand, eCommerce, and other internal teams on end-to-end sales-to-distribution management • Coach, lead, and mentor other Vital Essentials Regional Sales Managers • Support and attend demos, sampling, and offsite activities

🎯 Requirements

• Bachelor’s degree in sales, marketing, business administration or related field (required) • 3+ years of experience in the independent pet specialty channel working with distributors to expand rooftops and item penetration, preferably with a high growth pet food brand or distributor (required) • Experience in multi-region or expanded territory sales management while leading a team of direct sales managers (preferred) • Proven experience and skills in sales leadership, preferably in the pet food industry • Ability to provide solutions tailored to retailer's market dynamics • Confidence interacting with senior leaders on regional chain accounts • Basic understanding of retail operations, planogram compliance, customer engagement strategies, and account management • Excellent communication, organizational, and interpersonal skills • Ability to work independently and manage time efficiently • Proficiency in Microsoft Office (Excel, Word, PowerPoint) • Familiarity with retail merchandising software (preferred) • Passion for pets and pet products (highly desirable) • Ability to travel at least 50% and up to 90% of the time • Valid driver’s license • Frequent local and national travel, including overnight travel as required

🏖️ Benefits

• Fully remote work arrangement • Travel support for customers, distributors, trade shows, and business meetings • Local and national travel, including overnight travel as business needs dictate

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