Senior Manager, Media Measurement and Optimization

🕒 4 days ago

🏢🏡 New York City – Hybrid

💵 $124.4k - $207.4k / year

⏰ Full Time

🟠 Senior

👔 Manager

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Pfizer

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1849

💰 Post-IPO Debt on 2023-05

We’re celebrating 175 years of daring scientific innovation—and we’re not done yet. Every day, we’re channeling our passion and resources into delivering innovative therapies that change the face of healthcare. Let’s outdo yesterday.

📋 Description

• Drive media measurement strategy across paid, owned and earned channels • Translate data into insights and actions for key stakeholders internally • Develop deep understanding of Pfizer products and Therapeutic Area landscape • Oversee dashboard and data visualization practices • Drive best practices in translating website performance to the overall performance journey • Translate media data taxonomy and meta-data best practices to media analytics data design and requirements • Act as successful role model for Pfizer Values by providing ongoing coaching and guidance to other employees

🎯 Requirements

• 6+ years Marketing or Media experience in a professional environment, with experience managing and building teams • BS Degree in Marketing, Business, or equivalent experience • Broad knowledge of the pharmaceutical industry and healthcare environment • Prior experience in media analytics, healthcare claims data, and HCP data • Deep understanding of media data KPI calculations & definitions • Understanding of data-driven media planning and buying approaches globally • Expertise in Analytics/Martech/Business Intelligence platforms or BI software such as: Datorama, Tableau, Adobe, Snowflake, SQL, Crossix, IQVIA, Symphony Health Solutions, etc. • Proven ability to work collaboratively across multiple teams • Excellent communication skills

🏖️ Benefits

• 401(k) plan with Pfizer Matching Contributions • Additional Pfizer Retirement Savings Contribution • Paid vacation • Holiday and personal days • Paid caregiver/parental and medical leave • Health benefits including medical, prescription drug, dental and vision coverage