Go-to-Market Manager

🔥 1 minute ago

🌐 United States, Canada – Remote

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🌽 Illinois – Remote

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💵 $120k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Logo of Phreesia

Phreesia

1001 - 5000 employees

Founded 2005

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

Phreesia is a technology company that provides digital solutions to connect and engage audiences through powerful tools like URL shorteners and QR code generators. It offers a comprehensive platform that enables businesses to create trackable and customizable links, dynamic QR codes, and mobile-optimized landing pages. Phreesia serves various industries, including retail, hospitality, healthcare, financial services, and education, by enhancing their digital communication and customer engagement capabilities. With integrations and advanced analytics, Phreesia streamlines digital marketing efforts and optimizes customer interactions for over 500,000 global paying customers.

📋 Description

• Own end-to-end strategy and execution of time-boxed, multi-channel campaigns for defined account segments across net-new and existing-account motions • Translate segments and intent data into campaign briefs covering right to win, messaging, channel plans, and timelines • Coordinate parallel campaign build tracks and ensure launches are on schedule and on message • Lead go-to-market narratives and execution plans for new product and solution launches • Develop client- and prospect-facing emails, landing pages, ad copy, and SDR talk tracks • Maintain consistent and personalized messaging using Artisan and the Demand Gen repository • Coordinate Demand Gen, SDR, Sales, and Client Success teams around account strategy and messaging • Brief Priority SDR teams on campaign context, segment rationale, and talk tracks • Partner with Marketing Operations on Marketo builds, lead routing, and Salesforce campaign tracking • Partner with ABM and Field Marketing on account targeting • Track intent creation, MQL/MQC volume, opportunity creation, and qualified pipeline influenced • Analyze campaign results, codify learnings, and improve future and always-on campaigns • Identify underperforming segments and channels and improve messaging, sequencing, and targeting using 6Sense signals

🎯 Requirements

• Bachelor's degree and 5+ years of experience in B2B demand generation, campaign management, revenue marketing, or a GTM role • Experience owning GTM from idea to revenue, including launches and campaigns end-to-end • Hands-on experience with Marketo or equivalent marketing automation • Experience with Salesforce or equivalent CRM platforms • Experience with 6Sense, Demandbase, or equivalent ABM platforms • Experience with Artisan, Clay, Qualified, or equivalent AI-powered outreach tools • Experience in healthcare SaaS or a similarly complex, long-cycle B2B environment • Strong data analysis and performance interpretation skills • Ability to communicate precisely in writing, presentations, and meetings • Ability to work in EST or CST in the US or Canada

🏖️ Benefits

• 100% Remote work + home office expense reimbursements • Competitive compensation • Flexible PTO + 8 company holidays • Monthly reimbursement for cell phone + internet + wellness • 100% Paid 12-week parental leave to our U.S. employees, as well as a generous parental benefit to our employees in Canada • Variety of insurance coverage for people (and pets!) • Continuing education and professional certification reimbursement • Opportunity to join an Employee Resource Group • Opportunity for variable compensation

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