Go-to-Market Manager

Job not on LinkedIn

🔥 0 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $120k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Phreesia

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2005

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

Phreesia is a technology company that provides digital solutions to connect and engage audiences through powerful tools like URL shorteners and QR code generators. It offers a comprehensive platform that enables businesses to create trackable and customizable links, dynamic QR codes, and mobile-optimized landing pages. Phreesia serves various industries, including retail, hospitality, healthcare, financial services, and education, by enhancing their digital communication and customer engagement capabilities. With integrations and advanced analytics, Phreesia streamlines digital marketing efforts and optimizes customer interactions for over 500,000 global paying customers.

📋 Description

• Own the end-to-end execution of time-boxed, multi-channel campaigns targeting defined account segments across net-new and base motions • Translate segments and intent data into campaign briefs covering right to win, messaging framework, channel plan, and timeline • Coordinate parallel campaign build tracks to launch on schedule and on message • Craft go-to-market narratives and execution plans for new product and solution launches • Develop client- and prospect-facing emails, landing pages, ad copy, and SDR talk tracks • Translate client business challenges into campaign narratives that create urgency and relevance • Maintain consistent and personalized messaging using Artisan and the Demand Gen repository • Coordinate Demand Gen, SDR, Sales, and Client Success teams around aligned accounts and messaging • Brief the Priority SDR team on campaign context, segment rationale, and talk tracks • Partner with Marketing Operations on Marketo builds, lead routing, and Salesforce campaign tracking • Partner with ABM and Field Marketing on account targeting • Track intent creation, MQL/MQC volume, opportunity creation, and qualified pipeline influenced • Analyze campaign results, codify learnings, and feed them back into the Demand Gen repository • Identify underperforming segments or channels and improve messaging, sequencing, and targeting • Use 6Sense signals to adjust account priorities

🎯 Requirements

• Bachelor's degree • 5+ years of experience in B2B demand generation, campaign management, revenue marketing, or a GTM role • Ability to communicate precisely and make clear, confident cases in writing, verbally, or in decks • Experience owning go-to-market initiatives from idea to revenue • Ability to move quickly from insight to action in ambiguous environments • Data analysis and interpretation skills • Intellectual curiosity and ability to develop differentiated campaign approaches • Attention to critical details and relentless follow-through • Hands-on experience with Marketo or equivalent marketing automation • Experience with Salesforce or equivalent CRM platforms • Experience with 6Sense, Demandbase, or equivalent ABM platforms • Experience with Artisan, Clay, Qualified, or equivalent AI-powered outreach tools • Experience in healthcare SaaS or a similarly complex, long-cycle B2B environment

🏖️ Benefits

• 100% Remote work • Home office expense reimbursements • Monthly reimbursement for cell phone, internet and wellness • Competitive compensation • Flexible PTO • Company holidays • Variety of healthcare benefits for you and your family and pets starting day one • Generous top-up for parental leave benefits • Continuing education and professional certification reimbursement • Various offsite events and activities for team connection and team building • Local in-person volunteer events and give-back programs • Company-wide recognition tool with redeemable points and catalogue of items • Employee Resource Groups • Accommodations available on request for candidates participating in the selection process