Senior Product Marketing Manager

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $122.6k - $204.4k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Cox Enterprises

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1898

🚘 Automotive

📡 Telecommunications

🚗 Transport

💰 Seed Round on 2014-12

Automotive • Telecommunications • Transport

Cox Enterprises is a leading communications, media, and automotive services company with a mission to solve pressing challenges while building a more connected, mobile, and sustainable world. With over 125 years in business, Cox has invested over $1 billion in sustainable businesses and technology, generating $23 billion in revenue. The company comprises divisions like Cox Communications and Cox Automotive, which provide various B2B technology solutions and automotive services. Cox values innovation, inclusion, and the power of connection, aiming to foster a work environment where diverse voices are heard and respected. The company's commitment to sustainability and social impact is recognized by awards and certifications, such as being named a zero-waste business by Zero Waste USA.

📋 Description

• Own the strategic direction for product marketing priorities, positioning, and messaging frameworks • Lead major campaign launches, go-to-market plans, and competitive initiatives • Own positioning frameworks, competitive intelligence processes, and the GTM launch playbook • Partner with marketing and non-marketing leaders on strategic decisions and priorities • Lead go-to-market strategy, positioning, and performance for a defined portfolio • Serve as the primary product marketing interface for aligned product and sales teams • Build segment fluency across customer needs, competition, buying behaviors, and growth opportunities • Lead annual and quarterly product marketing strategies tied to revenue and growth goals • Own portfolio GTM frameworks, including positioning, audience segmentation, channel mix, and measurement • Develop differentiated positioning, value propositions, narratives, and messaging frameworks • Translate strategy into integrated campaigns, content, digital, and event plans • Coordinate execution across the product marketing pod and drive accountability to outcomes • Partner with Marketing Operations, Communications, and Sales to execute campaigns • Create sales enablement assets including pitch narratives, battle cards, objection handling, and proof points • Use market research, customer insights, and competitive intelligence to identify segments and opportunities • Track competitors and translate insights into recommendations for leadership • Elevate Cox Fleet’s industry visibility through thought leadership, events, and association partnerships • Develop point-of-view content and executive messaging for the fleet industry • Define GTM success metrics, report performance, and optimize based on results • Build accountability and continuous improvement across the product marketing pod

🎯 Requirements

• Bachelor’s degree in a related discipline and 8 years of experience in product marketing • Alternative qualification: master’s degree and 6 years of product marketing experience • Alternative qualification: Ph.D. and 3 years of product marketing experience • Alternative qualification: 12 years of product marketing experience • Experience owning go-to-market strategy end-to-end • Proven experience leading through influence in a matrixed organization • Ability to coordinate teams, drive alignment, and deliver results without direct authority • Strong positioning and messaging skills • Ability to translate complex solutions into differentiated narratives • Commercial mindset connecting marketing activity to business outcomes • Coaching and collaboration skills • Ability to operate effectively with senior executives, product leaders, and sales teams • Fleet, transportation, automotive, or adjacent-industry experience is preferred • B2B software and services experience is advantageous • Must clear a pre-employment drug test • Must currently be authorized to work in the United States for any employer • No current or future OPT, CPT, STEM/OPT, or visa sponsorship

🏖️ Benefits

• Flexible remote work anywhere in the specified country • Vacation with pay with flexibility based on duties, company needs, and obligations • Seven paid holidays annually • Up to 160 hours of paid wellness annually for the employee or family members • Bereavement leave • Time off to vote • Jury duty leave • Volunteer time off • Military leave • Parental leave • Health care insurance (medical, dental, vision) • Retirement planning (401(k)) • Paid days off, including sick leave, parental leave, flexible vacation/wellness days, and/or PTO