Product Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Solana Labs

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

₿ Crypto

🌐 Web 3

🔧 Hardware

💰 $17.5M Debt financing on 2025-02

Crypto • Web 3 • Hardware

Solana Labs is a company that develops products and builds companies to accelerate the Solana blockchain ecosystem. It creates consumer and developer-facing web3 products (for example the Solana Seeker web3 mobile device), offers programs to grow projects into larger web3 companies, and provides capital and support to promising teams building on the Solana blockchain.

📋 Description

• Define go-to-market strategy, including audience, positioning, messaging, and launch plans • Translate brand direction into consistent content, community, onboarding, and in-product experiences • Partner with product to drive onboarding, activation, retention, referrals, and funnel performance • Run launches from stealth and exclusivity through reveal and sustained growth • Manage waitlists, invites, early-access scarcity, and reveal moments • Own daily and weekly social content, especially on X, and major launch narratives • Build structured communities, turning beta testers into seed communities with OG and ambassador roles • Shape strategy with product and leadership while executing end to end

🎯 Requirements

• Experience standing up a marketing function or serving as a first product marketing hire • Ability to operate as both a head of marketing and a team of one • Genuine crypto-native knowledge, including Solana, crypto products, and Crypto Twitter • Product marketing experience for a consumer product, ideally in crypto or fintech • Track record of taking a consumer product to market • Ability and willingness to write daily in native Crypto Twitter voice and ship content directly • Ability to move between strategic planning and execution while owning strategic direction and results • Strong instincts for meme culture and velocity • Bonus: experience with ambassador or creator programs, referral mechanics, or crypto influencer partnerships • Bonus: network of crypto creators, KOLs, and ecosystem partners • Bonus: design or video skills, or ability to direct them effectively