Market Research Manager

🕒 September 9

🇺🇸 United States – Remote

💵 $102k - $114k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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Logo of PointClickCare

PointClickCare

1001 - 5000 employees

🏥 Healthcare

💼 Consulting

⚕️ Healthcare Insurance

💰 Secondary Market on 2022-03

Healthcare • Consulting • Healthcare Insurance

PointClickCare is a cloud-based software provider focused on improving care collaboration and financial health in the healthcare industry. The company offers a comprehensive platform that connects care teams with important data, allowing for seamless care transitions and better patient outcomes. By streamlining operations for skilled nursing facilities, senior living communities, and other healthcare providers, PointClickCare helps reduce inefficiencies, manage medication orders, ensure compliance, and improve financial performance. PointClickCare also fosters innovation and quality improvements in healthcare through integrated care coordination and actionable insights across data silos.

📋 Description

• Foster a customer-centric culture by advocating for the voice of the customer and enhancing primary research capabilities • Design, implement, and manage market research studies using qualitative and quantitative methods, including surveys and focus groups • Develop and refine research methodologies and best practices • Gather, organize, and analyze data from interviews, discussions, surveys, industry publications, and other sources using Excel, SPSS, or AI-based solutions • Create reports, dashboards, and presentations communicating findings and actionable insights to internal teams and stakeholders • Present findings and recommendations to senior leadership and stakeholders • Maintain data accuracy and integrity while managing confidential or regulated information • Provide logistical and analytical assistance to senior research or insights managers • Conduct background research and draft survey and discussion guides • Oversee project timelines, document research processes, assist with scheduling, and maintain organized research files • Stay updated on emerging research technologies and methodologies • Collaborate with product, engineering, sales, marketing, customer success, and external research partners • Manage multiple product development, go-to-market, and customer experience initiatives

🎯 Requirements

• 5 years hands-on experience within the market research industry, collecting and analyzing data, reporting and presenting findings within the healthcare industry • Advanced analytical skills, including experience with statistical modeling and ability to integrate disparate data sources • Advanced storytelling and presentation skills; ability to translate complex concepts and methodologies into easily understood language • Expertise with Excel, PowerPoint, PowerBI, and AI solutions • Bachelors or advanced degree in business, mathematics, or the sciences • Understanding of conjoint, Max Diff, price elasticity, concept testing, and other research types • Experience managing complex market research studies such as brand health and brand equity trackers • Deep understanding of the healthcare industry/sector, including experience with LTPAC, Acute and/or Payer audiences • Previous experience working successfully in a SaaS organization • Experience with a wide array of new product, brand, advertising, and customer segmentation research methodologies

🏖️ Benefits

• Benefits starting from Day 1 • Retirement Plan Matching • Flexible Paid Time Off • Wellness Support Programs and Resources • Parental & Caregiver Leaves • Fertility & Adoption Support • Continuous Development Support Program • Employee Assistance Program • Allyship and Inclusion Communities • Employee Recognition • Bonus • In-office events including onboarding, team events, semi-annual and annual team meetings

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