Director of Product Marketing

🔥 16 hours ago

🇺🇸 United States – Remote

💵 $135k - $165k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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ProcessUnity

WebsiteLinkedInAll Job Openings

51 - 200 employees

📋 Compliance

🔒 Cybersecurity

🏢 Enterprise

💰 Private Equity Round on 2021-09

Compliance • Cybersecurity • Enterprise

ProcessUnity is a leading provider of third-party risk management and cybersecurity risk management solutions. The company's platform offers comprehensive tools for automating third-party risk lifecycles, from onboarding and due diligence to ongoing monitoring and performance management. ProcessUnity is particularly known for its configurability and enterprise integrations, enabling organizations to unify their risk data and collaborate more effectively. With a strong emphasis on compliance, ProcessUnity also provides solutions for regulatory compliance, anti-bribery, and cybersecurity governance. The Global Risk Exchange, formerly known as CyberGRX, is part of ProcessUnity's offerings, providing access to a vast library of third-party risk assessments. ProcessUnity's platform is recognized as a leader in the Forrester Wave for Third-Party Risk Management Platforms.

📋 Description

• Define product positioning and messaging across the portfolio and for buyer personas including CISOs, TPRM program leaders, GRC and compliance executives, and procurement • Partner with Product Management to plan and execute go-to-market launches for new products, features, and AI capabilities • Build a sales enablement program with knowledge, talk tracks, and tools for sellers and business development representatives • Create and maintain sales tools including pitch decks, battlecards, solution briefs, datasheets, and demo narratives • Conduct market, customer, and competitive analysis and turn insights into product and marketing strategy recommendations • Support analyst relations through briefings, inquiries, and submissions for firms such as Gartner and Forrester • Develop thought leadership content including whitepapers, guides, blogs, and webinars with Demand Generation • Work with Customer Marketing to capture customer proof points, case studies, and voice-of-customer insights • Represent ProcessUnity at industry events, webinars, and customer meetings • Use AI tools to accelerate research, content creation, and enablement, and build AI-assisted workflows • Grow the function over time by hiring and mentoring product marketing team members • Report to the Senior Vice President of Marketing

🎯 Requirements

• A bachelor's degree in marketing, business administration, a related field, or equivalent experience • 8+ years of product marketing experience in B2B software • Track record of successful product launches • Exceptional writing and editing skills • Ability to make complex technical concepts clear and compelling • Proven ability to build sales enablement programs • Strong market and competitive research skills • Hands-on fluency with generative AI tools such as Claude, ChatGPT or Copilot • Track record of using AI tools to work faster without sacrificing quality • Experience positioning AI-powered products preferred • Ability to thrive as a hands-on individual contributor while building toward leading a team • Strong presentation skills • Confidence representing ProcessUnity with customers and at industry events • Familiarity with Salesforce.com and marketing automation platforms such as Marketo • Willingness to travel occasionally for customer meetings and industry events • Experience working with industry analysts preferred • Experience in Third-Party Risk Management, cybersecurity, GRC or risk management strongly preferred

🏖️ Benefits

• Inclusive and equitable workplace • Equal opportunity employment