Director, Product Marketing

🔥 7 minutes ago

⛷️ Utah – Remote

⛷️ Utah – Remote

💵 $150k - $200k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

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FranklinCovey

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1997

We give strategy the human edge™.

📋 Description

• Lead the product marketing function for the enterprise B2B division • Own positioning, messaging, and go-to-market strategy end-to-end • Build, lead, and develop a high-performing product marketing team • Set the strategic agenda and operating rhythm for the function • Manage budget and vendor relationships • Advise the VP of Marketing and senior product, sales, and marketing leaders • Synthesize market, competitive, and customer insights into recommendations • Own product positioning and messaging tied to business results, revenue, and pipeline • Build a cohesive narrative across the multi-product, multi-solution portfolio • Develop company-wide messaging frameworks • Translate complex products and services into value propositions • Create sales enablement materials including talk tracks, pitch guides, collateral, and case studies • Develop and lead go-to-market plans for launches, expansions, and growth initiatives • Coordinate with product, technology, sales, customer success, and marketing teams • Refine messaging based on customer, market, competitor, and field feedback • Guide thought leadership and point-of-view content • Own measurable outcomes and report progress to leadership

🎯 Requirements

• Bachelor’s degree • 10+ years of B2B product marketing experience • 3+ years directly managing product marketers • Experience in B2B product marketing in services, software platforms, or complex enterprise offerings • Strong understanding of B2B services and senior leaders’ purchasing decisions • Experience marketing to HR or L&D audiences • Track record of leading end-to-end launches or market expansions • Experience marketing high-value, intangible solutions • Expertise in structured messaging frameworks • Solid understanding of enterprise sales motions • Ability to hire, coach, and retain product marketing talent • Experience in healthcare, finance, construction, manufacturing, or tech • Strong executive presence and ability to influence stakeholders • Highly collaborative, low-ego, and outcome-focused • Data-informed and insight-driven • Comfortable engaging in technical or product-detail-heavy conversations

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • HSA • Employee stock purchasing program • 401(k) • Paid time off • Holiday pay