Principal, Global Campaign Operations

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $119.9k - $149.9k / year

⏰ Full Time

🔴 Lead

⚙️ Operations

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Prosci

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1994

🏢 Enterprise

📚 Education

💼 Consulting

💰 Private Equity Round on 2016-12

Enterprise • Education • Consulting

Prosci is a global leader in change management solutions, helping organizations and individuals achieve successful transformations. With over 25 years of research and a proven methodology, they empower leaders and teams to overcome change challenges and drive results. Prosci offers personalized solutions, including training, certification, advisory services, and a comprehensive suite of tools and resources to manage change effectively. Their services cater to a wide range of industries, aiming to integrate change management strategies effectively across different sectors. With a commitment to ongoing research and insights, Prosci continues to be a trusted partner for change readiness and implementation, serving clients in over 80 countries.

📋 Description

• Partner with Individual, Enterprise and regional Marketing leaders to translate demand strategy into scalable campaign execution • Own the end-to-end campaign process from brief and plan through build, launch, QA and measurement • Execute campaigns across email, nurture, webinars, events and landing pages • Set global campaign standards, templates and processes for regional teams • Serve as the senior Marketing expert on HubSpot campaign usage, including audiences, segmentation and automation • Direct and quality-check the specialist partner team • Define campaign measurement requirements and ensure proper taxonomy, tracking and data structure • Own Marketing campaign activation across the website, including landing pages, forms, conversion paths and related content updates • Work with Digital Experience on platform, development and broader website improvements • Identify opportunities to automate, simplify and standardize campaign operations, including appropriate AI use • Collaborate with RevOps on lifecycle, routing and CRM data • Work with reporting partners on measurement requirements • Enable regional marketers to execute independently using standards, templates and guardrails • Learn the campaign estate, partner model and regional needs during the first 30 days • Run the campaign process end to end and establish briefing and QA rhythms by 60 days • Establish initial global campaign standards, templates, operating rhythm and measurement requirements by 90 days

🎯 Requirements

• 7+ years in marketing operations, including campaigns across multiple regions or markets • Deep, hands-on HubSpot Marketing Hub experience, including workflows, lists, segmentation, email, landing pages and forms • Working understanding of how HubSpot and Salesforce connect • Judgment to know when a problem belongs with the CRM team • Experience directing agency or partner teams and holding them to a clear quality standard • Strong QA instinct • Strong campaign measurement fluency, including tracking, UTMs, attribution concepts and data foundations for reliable analysis • Clear writing • Ability to explain technical trade-offs to non-technical colleagues • HubSpot certifications (nice to have) • Experience with consent and privacy requirements across regions, including GDPR (nice to have) • Experience supporting ABM or BDR-led motions (nice to have) • Localization and multilingual campaign experience (nice to have) • Practical use of AI tools to automate or speed up campaign work (nice to have)

🏖️ Benefits

• Eligible for inclusion in bonus program • Generous flexible paid time off • Holidays and volunteer time • Medical insurance • Dental insurance • Vision insurance • Long-term disability program • Short-term disability program • Life insurance • Pet insurance • 401(k) with company matching • Access to LinkedIn Learning • Mostly virtual culture with opportunities to collaborate with colleagues from around the world • Employee-led interest and resource groups • In-person local or market-wide team events

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