Director of Product Marketing – PLM

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $150k - $187k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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PTC

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1985

💼 Consulting

📦 Logistics

🏭 Manufacturing

Consulting • Logistics • Manufacturing

PTC is a leading software solutions provider that focuses on transforming the way products are designed, manufactured, and serviced. The company offers digital solutions that improve product development, reduce costs, and enhance product quality by allowing collaboration across teams. PTC is renowned for its expertise in enterprise PLM and SLM, making it a preferred partner for manufacturers and service teams looking to optimize processes and innovate. Its tools are utilized by numerous Fortune 500 companies involved in discrete manufacturing, enabling significant improvements in manufacturing efficiency and service operations.

📋 Description

• Develop differentiated messaging and positioning for PTC’s PLM portfolio • Build cross-portfolio solution narratives connecting PLM with CAD, ALM, SLM, and IoT • Drive go-to-market strategy and execution for product launches, feature releases, and platform milestones • Partner with Growth Marketing and Demand Generation on campaign strategies • Conduct competitive analysis and market research • Engage with analysts, press, and industry influencers • Design and deliver sales enablement materials including battle cards, solution guides, competitive comparisons, and presentation assets • Develop buyer personas, buying journey maps, and customer proof points • Partner with Product Management to translate roadmap capabilities into market-facing value propositions • Ensure customer and market insights flow back into product strategy • Work with Industry Advisors, Solutions Marketing, and Customer Success on customer-outcome-focused PLM narratives • Collaborate with product marketers across the PLM team and broader portfolio • Advise product leadership, sales executives, and senior marketing leaders on roadmap narratives, campaign strategy, and competitive positioning

🎯 Requirements

• 8+ years of experience in product marketing, solutions marketing, or GTM strategy roles within B2B enterprise software • Significant depth in PLM, engineering software, or adjacent manufacturing technology domains • Deep PLM domain expertise • Proven ability to develop strategic messaging and positioning in competitive enterprise markets • Experience with portfolio-level and solution-level marketing • Track record of influencing without authority • Strong analytical skills • Exceptional written, verbal, and visual communication skills • Bachelor’s degree in Marketing, Business, Engineering, or a related field • Applicants must be authorized to work in the United States without current or future employment-based immigration sponsorship • Experience leveraging AI and generative AI tools • Experience marketing cloud/SaaS transformation of traditionally on-premise enterprise software • Familiarity with CAD, ALM, Simulation, IoT, and SLM • Background in Automotive, Aerospace & Defense, Industrial Equipment, Medical Devices, Electronics & High-Tech • Experience with analyst relations and competitive benchmarking frameworks • Hands-on experience with PLM platforms such as Windchill, Teamcenter, Enovia, or Arena

🏖️ Benefits

• Performance-based bonus eligibility • Employee share purchase program (ESPP) with discounted PTC stock • Potential eligibility for equity programs • Medical insurance • Dental insurance • Vision insurance • Paid time off • Sick leave • Tuition reimbursement • 401(k) contributions and employer match • Flexible spending accounts • Life insurance • Disability coverage • Generous commuter subsidy for office-assigned employees • Inclusive work environment • Accessibility assistance during the application process