Lead Social Manager
🕒 March 20
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📋 Description
• Own Pubity’s TikTok channel end to end • Set and evolve the TikTok content strategy, formats, and posting cadence • Be accountable for growth, engagement, and audience development, with a strong focus on the US • Monitor platform changes and trends and act quickly on opportunities • Define what high quality Pubity TikTok content looks like • Build repeatable, scalable formats across UGC, originals, explainers, reactions, and series • Maintain editorial standards, tone, and taste at scale • Ensure content feels native to TikTok and aligned with Pubity’s brand • Hire, brief, and manage TikTok freelancers and contributors • Set clear expectations, targets, and feedback loops • Build efficient workflows that support speed without sacrificing quality • Foster a collaborative, high output team culture • Track performance daily and weekly • Analyse what is working and why • Use data and insights to inform creative and strategic decisions • Collaborate with analytics and operations teams to improve systems • Use TikTok as a testing ground for new ideas and formats • Identify content with potential to scale into larger franchises or standalone channels • Work closely with Editorial, Studio, and Commercial teams to develop winning ideas • Own the day to day relationship with TikTok platform partners • Stay ahead of new features, tools, and monetisation opportunities • Ensure the channel is structured and prepared for revenue opportunities.
🎯 Requirements
• Proven experience running a high growth TikTok account or portfolio • Strong understanding of TikTok culture, trends, and storytelling formats • Experience managing freelancers or small teams • Ability to think strategically while executing at pace • Strong editorial judgement and cultural awareness • Comfortable owning performance and outcomes.
🏖️ Benefits
• Flexible work arrangements • Professional development opportunities
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