Senior Director – Search & Display

Job not on LinkedIn

🕒 3 days ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

👔 Director

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

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PX

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🛡️ Insurance

📣 Marketing

Consulting • Insurance • Marketing

PX Inc. is a comprehensive customer acquisition platform that connects businesses with high-intent prospects through various channels. The company leverages technology, analytics, intelligent recommendations, and extensive experience to optimize lead generation, budget management, compliance, and scaling efforts for brands and publishers. PX Inc. provides services across a wide range of industries, including health and primary care, home services, insurance, financial services, and education. The platform supports granular targeting, integration with CRM and other tools, and AI-enabled optimization to enhance marketing strategies and achieve consistent customer acquisition results. With capabilities in managing first-party data, calls, and branded campaigns, PX Inc. provides a versatile solution for businesses seeking to grow their customer base efficiently.

📋 Description

• Own and achieve annual gross and net revenue targets for assigned channels • Develop and execute channel expansion strategies • Manage and optimize multiple traffic networks to maximize profitability • Lead strategy across search, display, and video acquisition • Develop the channel's creative vision within company branding and quality standards • Test, iterate, and optimize campaign structure, targeting, and creative • Drive multi-vertical growth aligned with seasonality and long-term scaling goals • Maintain best-practices documentation and repeatable systems • Partner with the Website CRO team to improve lead conversion rates • Provide performance insights for the landing page testing roadmap • Ensure campaigns and messaging comply with regulatory and client requirements • Monitor network and regulatory changes to mitigate risk • Coach, train, and develop team members • Set accountability standards and performance expectations • Present progress, margin performance, testing velocity, and growth initiatives to leadership • Advocate for the channel and support strategic decisions with data

🎯 Requirements

• 7+ years in performance/direct-response media, with meaningful time spent in lead generation specifically • Track record managing significant monthly media spend across search, display, and video • Expert-level, hands-on experience running campaigns in Google Ads and Microsoft Ads • Proven ability to manage multiple paid traffic networks simultaneously • Deep fluency in lead gen economics, including CPL, CPA, lead-to-sale conversion, and downstream margin • Analytics-driven approach and fluency in data requirements to manage performance • Preferably operated in both home services and insurance lead generation verticals • Working knowledge of TCPA, DNC, and other advertising compliance requirements relevant to lead generation • Strong leadership ability, with experience coaching and developing a team • Entrepreneurial mindset and full ownership mentality • Excellent organizational and process skills, with a habit of documenting what works • Clear, confident communication with the ability to present performance to stakeholders

🏖️ Benefits

• Competitive Compensation Package • Health, vision, and dental insurance • Collaborative, international team • Opportunity to shape and influence culture and employee experience