Senior Brand & Narrative Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $90.3k - $130.8k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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R1 RCM

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2017

💼 Consulting

📦 Logistics

🏥 Healthcare

💰 Private Equity Round on 2024-07

Consulting • Logistics • Healthcare

R1 RCM is a leading provider of revenue cycle management solutions for the healthcare industry. With an emphasis on maximizing financial performance and optimizing patient care, R1 offers a comprehensive platform that integrates data analytics, intelligent technologies, and deep expertise in revenue cycle management. The company assists healthcare providers—ranging from hospitals and health systems to physician and specialty care practices—in capturing revenue opportunities, improving payer and patient cash flows, and ensuring compliance with government regulations. R1 is committed to driving cost reductions and revenue improvements while enhancing the patient experience. Their suite of services includes revenue recovery, clinical integrity, and regulatory navigation, making them a trusted partner for many top healthcare providers.

📋 Description

• Own and continuously evolve the company narrative, positioning, and messaging frameworks across marketing channels and go-to-market teams • Align with HR on company mission, values, and positioning statement • Partner with Sales, Product Marketing, HR, and Content to enable teams to use the brand narrative in customer-facing interactions • Shape messaging for company announcements, executive keynotes, and major brand campaigns • Manage the customer story pipeline by identifying, recruiting, interviewing, and engaging satisfied customers • Produce customer assets including written case studies, video testimonials, slide decks, and short-form social and web content • Amplify customer stories through PR, demand generation, and social media campaigns • Develop naming conventions and messaging hierarchies for products, features, and tiers with Product Management and Product Marketing • Establish and maintain brand taxonomy, glossary, and style guidelines • Create and run a brand governance process • Collaborate with Content on a digital asset management program for core brand assets

🎯 Requirements

• 5+ years of experience in brand marketing, product messaging, content strategy, or customer advocacy • B2B SaaS or technology background preferred • Proven track record producing compelling written content, especially in-depth customer case studies and high-level messaging documents • Ability to collaborate effectively with Product Management, Product Marketing, Sales, and Creative/Design without direct authority • Skilled at conducting insightful, empathetic interviews with senior customer executives • Comfortable facilitating high-level strategy workshops and writing and editing copy under tight deadlines

🏖️ Benefits

• Annual bonus plan at a target of 10.00% • Competitive benefits package • Opportunities to constantly learn, collaborate across groups, and explore new career paths • Meaningful work supporting communities and patient care