Marketing Lead

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PGLS

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

💼 Consulting

🏥 Healthcare

📚 Education

Consulting • Healthcare • Education

PGLS is a comprehensive language solutions provider dedicated to bridging language gaps for organizations of all sizes. Specializing in translation, localization, interpreting, and language training services, PGLS caters to various industries including government, healthcare, education, and technology. With a commitment to personalized service and scalability, PGLS is established as a trusted partner, leveraging over 150 years of combined industry experience to deliver accurate and culturally relevant language services that empower organizations to succeed in global markets.

📋 Description

• Own and manage the cross-channel editorial calendar in ClickUp • Plan quarterly content themes tied to solution pillars, industries, product launches, policy moments, and advocacy events • Produce blogs, white papers, case studies, social posts, customer stories, and accessible content • Build content repurposing workflows across webinars, blogs, LinkedIn, newsletters, and sales assets • Own newsletter strategy, production, distribution, and performance optimization through HubSpot and LinkedIn • Plan and produce webinars and LinkedIn Lives from concept through post-event repurposing • Coordinate speakers, partners, and internal teams and run day-of event production • Develop executive LinkedIn strategies, posts, articles, commentary, interviews, and contributed content • Source and pitch podcasts, contributed articles, research pull quotes, and other earned-media opportunities • Own the press release pipeline for announcements, launches, certifications, awards, and partnerships • Build HubSpot nurture sequences and engagement scoring with RevOps • Run upsell, cross-sell, retention, and win-back customer marketing programs • Develop case studies and partner with sales on current, effective messaging • Define brand voice, visual direction, messaging architecture, and prioritized fixes for acquired brands • Build respectful positioning for Deaf and Hard of Hearing audiences and apply the brand playbook to future acquisitions • Identify speaking, sponsorship, and advocacy opportunities • Build relationships with Deaf-led organizations and community partners

🎯 Requirements

• 5+ years of hands-on marketing experience • B2B marketing experience ideally in SaaS, professional services, or a complex or regulated industry • Track record of owning marketing channels or programs end-to-end • Experience building a brand or channel from scratch • Ability to market emerging or unfamiliar categories • Respect for the communities served and willingness to validate assumptions with subject-matter resources • Clear, direct communication and ability to work independently in a remote environment • Ability to ask for needed resources and push back respectfully • Strong interviewing skills, especially with executives • Systems mindset for repurposing content across channels • Strong writing skills with firm understanding of SEO and AEO • Ability to create case studies, LinkedIn posts, and customer emails aligned to brand and best practices • Ability to craft content for senior stakeholders and influence purchasing decisions • Current use of AI in marketing and informed opinions on tools such as Claude, HubSpot AI, and Clay • Familiarity with design tools such as Canva or Adobe Suite • Understanding of analytics platforms such as Google Analytics and HubSpot reporting • Organized and detail-oriented with ability to manage multiple projects • Availability for core working-hour overlap with Eastern, Central, or Mountain time zones • Non-U.S. candidates without U.S. work authorization may be engaged on a contractor basis

🏖️ Benefits

• Remote work • Contractor engagement option for non-U.S. candidates without U.S. work authorization • AI use encouraged across workflows • Collaboration with a dedicated accessibility intelligence resource • Core working-hour flexibility across Eastern, Central, or Mountain time zones