Director, Integrated Media Planning

🔥 0 minutes ago

🌲 Oregon – Remote

🌲 Oregon – Remote

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 12%

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Rain

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1998

📣 Marketing

📱 Media

Marketing • Media

Rain is a growth-focused, full-service marketing and media agency. It combines brand strategy, creative, media buying, and analytics to drive measurable customer acquisition and scale businesses. Rain specializes in video-first and converged TV media—across linear TV, CTV, addressable, programmatic, and YouTube—while using AI-enabled proprietary tools and a tech/data partner ecosystem to optimize performance in real time. The agency also runs specialty practice areas (e. g. , HypeHer for women’s sports) and serves a range of sectors with integrated creative, DRTV, and OTT capabilities.

📋 Description

• Develop converged TV media strategies for major agency clients with $10–30M+ accounts • Oversee integrated planning across linear TV, CTV, and OLV/YouTube, considering audio, print, OOH, social, and search as needed • Plan and manage primarily national campaigns, with local campaigns as needed • Focus on brand and performance KPIs including reach, frequency, efficiency, response, orders, and revenue • Use proprietary and first-party/third-party data to target audiences and minimize duplicated reach across linear and streaming platforms • Analyze response data, audience insights, and attribution outputs to optimize active campaigns and inform recommendations • Build client relationships through business understanding and strategic media guidance • Present integrated media plans, campaign results, insights, and actionable recommendations to clients • Develop and pitch innovative media ideas to expand client relationships and media footprints • Communicate objectives, strategies, points of view, and data-driven narratives clearly and persuasively • Coach, mentor, and support planning team members and cross-department partners • Use and contribute to proprietary agency tools, technology platforms, and attribution models • Apply knowledge of DSPs, ACR data, and data clean rooms • Navigate upfront and scatter market dynamics across linear and CTV, including PG and PMP deals • Prepare and deliver media strategy pitches for new business • Ramp up on new business categories and competitive landscapes • Leverage data-driven storytelling for business development

🎯 Requirements

• 10+ years of agency media planning experience with national accounts • Expertise in linear TV, CTV, and performance-driven media • Expertise in Converged TV planning • Cross-channel planning is a plus • Familiarity with the accelerated growth goals of entrepreneurial agencies and clients • Experience building teams and departments • Highly analytical and data-driven, with strong attention to detail • Mastery of planning, measurement, and reporting tools such as Nielsen, Comscore, R/F planning platforms, Commspoint, iSpot, Innovid, competitive tracking tools, MRI, or similar platforms • Excellent written and verbal communication skills • Experience using data, attribution models, and proprietary or third-party tools to improve campaign performance • Experience preparing and pitching media strategies for new business and existing client growth • Current trend awareness and willingness to take calculated risks • Strong leadership, coaching, and mentoring abilities • Proactive, self-directed, and well organized • Must accommodate meetings in different time zones • Ability to plan primarily national campaigns and local campaigns as needed

🏖️ Benefits

• Medical, Dental, and Vision insurance • Quarterly profit-sharing program • 401(K) plan with employer match (and immediate eligibility) • 4-6 weeks PTO • 12 paid holidays • 12-18 weeks fully-paid Family and Medical Leave • Monthly Work-From-Home allowance • Flexible First environment with the ability to work from where you’d like and connect virtually and in person when possible • Investment in employees, technology, and tools • Open communication and transparency about company performance and direction