Director, Integrated Media Planning

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🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 10%

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Rain the Growth Agency

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1998

💼 Consulting

📣 Marketing

📱 Media

Consulting • Marketing • Media

Rain the Growth Agency is a full-service creative, advertising, and media agency that specializes in helping direct-to-consumer (DTC) brands achieve transformational growth. Utilizing a unique approach called Transactional Brand Building, the agency delivers on both branding and sales objectives by integrating services in media, creative strategy, and analytics. As a woman-led agency, Rain fosters a culture of innovation and flexibility, leveraging cutting-edge technology and proprietary tools to optimize return on investment for its clients.

📋 Description

• Develop converged TV media strategies for major agency clients with $10–30M+ budgets • Oversee integrated planning across linear TV, CTV, OLV/YouTube, audio, print, OOH, social, and search as needed • Plan and manage primarily national campaigns, with local campaign planning as needed • Focus on brand and performance KPIs including reach, frequency, efficiency, response, orders, and revenue • Use proprietary and first- and third-party data to target audiences and minimize duplicated reach • Analyze response data, audience insights, and attribution outputs to optimize active campaigns and inform recommendations • Build strong client relationships and advise stakeholders on strategic media investment • Present integrated media plans, campaign results, insights, and actionable recommendations • Develop and pitch innovative media ideas to expand client relationships and media footprints • Communicate objectives, strategies, points of view, and data-driven narratives • Coach, mentor, and support planning team members and cross-department partners • Utilize and contribute to proprietary agency tools, technology platforms, and attribution models • Apply knowledge of DSPs, ACR data, data clean rooms, upfront and scatter markets, PG, and PMP deals • Prepare and deliver media strategy pitches for new business • Quickly ramp up on new business categories and competitive landscapes • Leverage data-driven storytelling to communicate strategic narratives

🎯 Requirements

• 10+ years of agency media planning experience with national accounts • Expertise in linear TV, CTV, and performance-driven media • Expertise in Converged TV planning • Cross-channel planning is a plus • Familiarity with the accelerated growth goals of entrepreneurial agencies and clients • Experience building teams and departments • Highly analytical and data-driven, with strong attention to detail • Mastery of planning, measurement, and reporting tools such as Nielsen, Comscore, R/F planning platforms, Commspoint, iSpot, Innovid, competitive tracking tools, MRI, or similar platforms • Excellent written and verbal communication skills • Experience using data, attribution models, and proprietary or third-party tools to improve campaign performance • Experience preparing and pitching media strategies for new business and existing client growth • Current trends awareness and willingness to take calculated risks • Strong leadership, coaching, and mentoring ability • Pro-active, self-directed, and well organized

🏖️ Benefits

• Medical, Dental, and Vision insurance • Quarterly profit-sharing program • 401(K) plan with employer match (and immediate eligibility) • 4-6 weeks PTO • 12 paid holidays • 12-18 weeks fully-paid Family and Medical Leave • Monthly Work-From-Home allowance • Flexible First environment with work-from-home flexibility • Investment in employees, technology, and tools