Vice President of Brand

🔥 16 hours ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $170k - $210k / year

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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RealManage

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2004

💼 Consulting

📦 Logistics

🏠 Real Estate

Consulting • Logistics • Real Estate

RealManage is a national, tech-enabled community association and HOA management company that provides end-to-end services and a cloud-based software platform to boards, residents, developers, and onsite staff. It delivers HOA financial management, collections, vendor coordination, insurance and construction services, on-site management, resident communications, and multilingual support, with 24/7 portals and automated workflows to increase transparency and operational efficiency. RealManage combines local on-the-ground managers with centralized technology, reporting, and support for single-family HOAs, condominiums, master-planned and mixed-use communities.

📋 Description

• Lead RealManage's strategy, development, and execution of its brand across every external touchpoint • Own the national online reputation management strategy across Google, Yelp, BBB, and other relevant platforms • Develop and scale reputation programs, KPIs, dashboards, tools, processes, training, and incentive programs • Partner with Operations and local market leaders to embed reputation management into client and resident experiences • Own and activate brand strategy, positioning, messaging, and visual identity across external channels • Lead brand architecture, storytelling, campaigns, brand governance, creative, design, collateral, digital assets, presentations, and campaigns • Support brand integration as the company grows through acquisitions and geographic expansion • Develop and execute integrated social media strategy across LinkedIn, Facebook, Instagram, and other platforms • Oversee social listening, community engagement, performance analytics, and channel optimization • Develop and lead proactive national public relations and thought leadership strategy • Build relationships with media outlets, industry publications, influencers, and strategic partners • Position executives as thought leaders through media opportunities, speaking engagements, contributed articles, and industry commentary • Oversee corporate announcements, awards, recognition programs, and earned media initiatives • Provide strategic leadership and oversight of the digital paid media agency • Oversee agency performance, accountability, budgets, and return on advertising investment • Optimize paid search, paid social, and other digital advertising strategies to drive qualified leads and pipeline growth • Lead, mentor, and elevate an established team across brand, creative, social media, public relations, and reputation management • Partner with Demand Generation, Sales, and Revenue Operations to support pipeline creation and revenue growth • Advise executive leadership on brand positioning, reputation, market perception, and differentiation

🎯 Requirements

• 10+ years of progressive experience in brand marketing, reputation management, corporate communications, or related disciplines • Significant experience leading and developing high-performing marketing teams • Experience building and scaling a brand within a multi-location, distributed, or service-oriented organization • Experience translating national strategy into local market programs • Deep expertise in online reputation management, including review generation, ratings improvement, customer advocacy, and local market engagement • Demonstrated success leading brand strategy, creative development, social media, and public relations • Experience managing digital marketing agencies • Strong understanding of paid media performance, lead generation, and marketing ROI • Exceptional storytelling, communication, and executive presentation skills • Ability to sit for prolonged periods at a desk and work on a computer • Ability to occasionally stand, walk, bend, or reach as needed • Ability to lift or move objects up to 10–15 pounds • Manual dexterity to operate a computer keyboard, mouse, telephone, and other office equipment • Visual acuity to read printed materials, spreadsheets, and computer screens • Hearing and speech ability to communicate effectively in person, by phone, and in virtual meetings • Ability to work in a standard office environment with moderate noise levels • Ability to work a standard schedule, with occasional extended hours as required

🏖️ Benefits

• Medical Insurance • Dental Insurance • Vision Insurance • Life and Disability Insurance • HSA (Required High Deductible Medical Plan to be eligible) • FSA • Education Reimbursement • 401K matching • Employee Assistance Program (EAP) • 11 paid Holidays