Product Marketing Director

🔥 17 hours ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $123.6k - $210.4k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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RealPage, Inc.

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

💼 Consulting

📦 Logistics

📣 Marketing

💰 $18.6M Post-IPO Equity - RealPage on 2022-01

Consulting • Logistics • Marketing

RealPage, Inc. is a provider of property management software and services focused on the rental housing and broader real estate markets. The company offers cloud-based (SaaS) platforms and AI-driven tools for leasing, resident experience, revenue and financial management, utility and sustainability, vendor and spend management, smart building integrations, and analytics—serving multifamily, affordable, student, senior, single-family and commercial property operators. RealPage’s solutions are designed for property management companies, owners, investors and vendors to streamline operations, increase revenue, and improve the resident experience.

📋 Description

• Lead strategy, planning, and execution of integrated go-to-market programs across multiple products and personas. • Partner with Product Management, Marketing, Business Development, Sales, Customer Success, and Partner teams to align priorities and drive measurable business outcomes. • Advise senior stakeholders using customer needs, partner input, competitive dynamics, and market trends. • Develop differentiated product and market narratives connecting customer pain points, competitive advantage, proof points, and executive-level value. • Define, evaluate, and support pricing and packaging recommendations. • Develop marketing and sales assets, including presentations, case studies, battlecards, videos, web pages, FAQs, and competitive positioning. • Create executive presentations, launch narratives, sales plays, customer success guidance, and partner enablement materials. • Present market insights, launch readiness, risks, trade-offs, and recommendations to executive leaders. • Manage complex partner relationships and cross-functional dependencies. • Collaborate with Senior Partner Marketing Manager on strategic partner collateral and communications. • Partner with Demand Generation on audience strategy, priority segments, messaging, offers, and campaign recommendations. • Provide competitive intelligence and recommend how to win at the product and competitor level. • Blueprint buyer journeys and personas and map information needs throughout the buying and sales cycle. • Serve as a subject matter expert on products and buyers. • Apply product marketing discipline, operating models, and launch processes to improve execution and alignment.

🎯 Requirements

• 10 years of experience in B2B SaaS product marketing. • Demonstrated success leading strategic go-to-market initiatives, advising senior stakeholders, managing complex partner relationships, and influencing cross-functional decisions. • Mastery of value proposition development, GTM strategy, audience segmentation, product launches, content creation, sales enablement, and market research. • Track record of building strong relations with product management, sales, and cross-functional teams. • Excellent communication, storytelling, and presentation skills. • Strong project management skills and ability to execute multiple workstreams simultaneously. • Bachelor’s degree in marketing, business, computer/information science, or related disciplines. • Prior experience marketing software solutions in multifamily property management, including IoT automation, mobile access, and Wi-Fi technologies, desired. • Experience in utility billing, submetering, sustainability analytics, energy reporting, AI solutions, or related software segments is a plus but not required. • Strong analytical skills and data-supported decision-making. • Comfort learning product UI/UX, workflows, and customer value. • Excellent writing skills and ability to independently create marketing content. • Experience using ChatGPT, Claude, and Copilot AI tools and solutions. • Deep understanding of B2B sales processes and sales enablement. • Ability to lead and influence cross-functional teams effectively. • Pragmatic, outcomes-oriented approach with ability to manage multiple workstreams. • MBA is a plus but not required. • Pragmatic Institute Product Marketing certification preferred.

🏖️ Benefits

• Health, dental, and vision insurance. • Retirement savings plan with company match. • Paid time off and holidays. • Professional development opportunities. • Performance-based bonus based on position. • Additional rewards, including annual bonus and sales incentives, depending on the applicable plan, role, and individual performance.

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