Senior Manager, Digital Content Strategy – Operations

🔥 13 hours ago

🏛️ District of Columbia – Remote

🏛️ District of Columbia – Remote

💵 $115k - $125k / year

⏰ Full Time

🟠 Senior

⚙️ Operations

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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American Red Cross

WebsiteLinkedInAll Job Openings

10,000+ employees

🏥 Healthcare

📦 Logistics

🤲 Charity

Healthcare • Logistics • Charity

American Red Cross is a humanitarian organization dedicated to providing relief to those in need, offering services such as disaster relief, blood donation, training in first aid and CPR, and support for military families. Their mission encompasses emergency preparedness, education, and providing assistance to individuals affected by various crises, ensuring a safe and resilient community.

📋 Description

• Lead content strategy and project management for the organizational website redesign and re-platform • Guide content discovery, strategy, information architecture, migration, localization, multilingual requirements, implementation, QA, launch, and post-launch optimization • Translate complex initiatives into strategies, workplans, milestones, dependencies, requirements, owners, and next steps • Establish processes for stakeholder participation in content planning, review, migration, and implementation • Manage timelines, deliverables, dependencies, risks, resources, and stakeholder reviews; escalate issues and remove roadblocks • Partner with UX, design, technology, SEO, analytics, marketing, product, engagement, and business stakeholders • Create and review content briefs aligned with brand and digital best practices • Support multilingual and Spanish-language content requirements with translation partners • Own the end-to-end content process across RedCrossBlood.org, the Blood Donor App, and other digital properties • Develop and execute content strategies to increase blood donation appointments, engagement, and lead generation • Lead promotional content across web and app, including homepage experiences, campaign placements, in-app promotions, badges, feature announcements, and terms and conditions • Evaluate digital content requests based on user needs, customer journeys, UX, SEO, accessibility, platform capabilities, and conversion best practices • Develop user journeys, wireframes, page structures, component requirements, and digital experiences • Optimize content for SEO and emerging answer-engine/AI search optimization (AEO) • Identify web and app enhancements including deep linking, journey optimization, and personalization • Write, edit, or direct content development • Establish KPIs, reporting dashboards, and recurring performance reporting • Translate analytics into insights, recommendations, and prioritized actions • Lead digital content accessibility efforts and coordinate content audits • Develop governance, workflows, templates, documentation, and operating processes • Report to the Senior Director of Digital Marketing

🎯 Requirements

• Bachelor's degree or equivalent combination of education and experience in communications, marketing, English, digital media, business, or a related field • 6-10+ years of relevant experience in digital marketing, digital experience, content strategy, web, digital product, content operations, or related disciplines • Demonstrated experience leading complex web or digital initiatives from strategy through implementation, launch, and optimization • Experience managing cross-functional digital programs involving multiple stakeholder groups and influencing outcomes without direct authority • Experience with content management systems; Adobe Experience Manager (AEM) strongly preferred • Strong understanding of digital content strategy and experience best practices, including UX, information architecture, SEO, accessibility, content structure, imagery, and conversion • Ability to develop digital content including copywriting, selecting imagery, and having a vision for page content and the action users should take or experience • Experience using web analytics and performance data to inform digital strategy and optimization; Adobe Analytics preferred • Exceptional project management, organizational, prioritization, problem-solving, and communication skills • Demonstrated ability to work effectively in a complex, matrixed organization and build alignment across functions • Self-motivated; position is fully remote • Exceptional communication skills and ability to collaborate effectively across teams • Education and general experience may be combined to satisfy requirements; management experience cannot be substituted

🏖️ Benefits

• Medical, Dental Vision plans • Health Spending Accounts & Flexible Spending Accounts • PTO: Starting at 15 days a year; based on type of job and tenure • 11 paid holidays comprised of six core holidays and five floating holidays • 401K with up to 6% match • Paid Family Leave • Employee Assistance • Short + Long Term Disability and Insurance • Service Awards and recognition