Field Marketing Specialist

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RegScale

WebsiteLinkedInAll Job Openings

11 - 50 employees

💰 $20M Series A on 2022-08

RegScale overcomes speed, timeliness, and cost effectiveness limitations in legacy GRC by bridging security, risk, and compliance through our Continuous Controls Monitoring platform.

📋 Description

• Partner with the Director of Global Field Marketing on quarterly planning and collaborate with the Field Marketing Manager to execute integrated marketing campaigns, regional programs, and field events. • Research venues, sponsorships, event formats, and promotional opportunities, providing recommendations aligned with business goals and budget. • Assist in developing program briefs, timelines, budgets, and project plans for field marketing initiatives. • Execute end-to-end field marketing programs, including industry conferences, executive dinners, partner events, regional programs, roadshows, webinars, and virtual experiences. • Build and maintain project plans, workback schedules, timelines, and stakeholder communications. • Coordinate event logistics, including vendors, venues, speakers, registration, booth setup, shipping, promotional items, collateral, AV, and on-site execution. • Coordinate campaign deliverables and timelines with the Field Marketing Manager. • Coordinate with Sales and BDRs on target account lists, invitations, attendee engagement, and pre- and post-event follow-up. • Collaborate with Product Marketing, Demand Generation, Marketing Operations, Customer Success, and Partner teams on campaign alignment, messaging consistency, and timely marketing assets. • Maintain event, campaign, and attendee data in Salesforce, HubSpot, Monday.com, and event management platforms. • Track registrations, attendance, program spend, and pipeline performance; prepare post-event reporting and identify improvement opportunities. • Maintain event budgets, process invoices, and support budget tracking and reporting. • Contribute process improvements, templates, and best practices to improve the efficiency and scalability of field marketing. • Travel approximately 30% of the time, supporting at least two field marketing events per quarter.

🎯 Requirements

• 3–5 years of B2B field or event marketing experience with a strong execution and project-management track record. • Experience in a fast-growth environment and as part of a scaling marketing team. • Adaptability and comfort with constant change. • Exceptional organization and project management across multiple programs, timelines, and vendors. • Hands-on, end-to-end event execution experience. • Strong coordination and communication with sales and cross-functional partners. • Confident speaking and presenting to cross-functional teams. • Understanding of how field programs drive pipeline and ability to track results. • Comfort with event and marketing technology, including Salesforce, HubSpot, event platforms, and AI tools. • Willingness to travel roughly 30% and lead on-site execution. • 3–5 years of marketing experience focused on events, field marketing, and program/project management. • Prior experience executing and project-managing events end-to-end is required. • Bachelor's degree. • Preferred: experience in cybersecurity, B2B SaaS, or technology; larger industry trade shows and executive-level programs; ABM and intent data such as 6sense; partner or channel co-marketing; Monday.com and AI tools; high-growth SaaS.