Senior Media Manager, Retail Media Network – Mass & Club

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $127.7k - $185.2k / year

⏰ Full Time

🟠 Senior

👔 Manager

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Reynolds Consumer Products

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

👥 B2C

🏭 Manufacturing

💰 $700M Post-IPO Debt - Reynolds Consumer Products on 2024-10

B2C • Manufacturing

Reynolds Consumer Products is a U. S. -based consumer goods company focused on household products and packaging, best known for brands such as Hefty (trash bags) and other home-maintenance products. The company develops, manufactures and markets disposable consumer products (trash bags, cleaning-related products in partnership/licensing arrangements) sold through national retailers, supported by brand marketing and product innovations such as scented and odor-control trash bags. Reynolds promotes its brands via integrated advertising campaigns and retail distribution across the country.

📋 Description

• Own the Mass & Club retail media agenda across priority customers, including annual planning, campaign strategy, activation, optimization, pacing, and performance readouts • Translate customer plans, joint business planning priorities, assortment, innovation, promotions, and key selling moments into an integrated retail media calendar • Build full-funnel plans spanning retail search, onsite display, offsite media, social and commerce extensions, and other retailer capabilities • Set investment recommendations by retailer, brand, item, and objective, and reallocate dollars based on performance, economics, and customer priorities • Protect always-on retail search and maintain coverage against high-intent demand • Evaluate sales, traffic, conversion, share, penetration, incrementality, profitability, and media-efficiency signals • Identify pacing issues, search gaps, out-of-stocks, weak conversion, and underperforming tactics, with corrective actions and escalation • Create concise business readouts covering performance, drivers, learning, implications, and next actions • Partner with Omnichannel Mass & Club leaders and customer teams to align strategy and execution with the customer agenda • Connect media plans with digital shelf and content readiness • Lead agency, platform, retail media network, and technology partners across briefing, setup standards, optimization, budget pacing, escalation, and accountability • Collaborate across Sales, Omnichannel, Brand, Content, Finance, and Analytics • Build and manage a test-and-learn roadmap across audiences, search, formats, creative, bidding, retailer capabilities, and measurement • Scale proven approaches, stop or redesign low-value activity, reduce duplicative spend, and surface investment risks and opportunities with business rationale

🎯 Requirements

• Bachelor's degree in Marketing, Business, Advertising, Digital Commerce, Analytics, or a related field; or an equivalent combination of education and relevant work experience • 8+ years of experience supporting Mass and Club customers and integrating retail media with customer, brand, promotional, and joint business plans • Progressive experience in retail media, shopper marketing, digital media, eCommerce, customer marketing, or a related discipline, preferably within consumer packaged goods or retail • Experience building, activating, optimizing, and measuring retail media plans across major retailer or retail media network platforms • Experience managing agency and platform partners and influencing cross-functional teams without direct authority • Experience with incrementality, marketing return on investment, household or new-buyer growth, sales lift, digital shelf, and commerce measurement • Deep understanding of retail media networks, retail search, onsite and offsite media, full-funnel planning, bidding, audience strategy, and campaign optimization • Strong commercial and financial acumen connecting media investments to customer priorities, item economics, incremental sales, and profitable growth • Advanced analytical skills and ability to synthesize multiple performance signals into clear decisions and recommendations • Strong written, verbal, and presentation skills, including concise executive-ready performance readouts • Ability to manage multiple customers, campaigns, budgets, and priorities in a fast-paced, matrixed environment

🏖️ Benefits

• 18% annual incentive eligibility, provided the business meets financial goals and the individual meets performance goals • Fully remote opportunity • Equal employment opportunities and legally protected-status nondiscrimination

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