Vice President of Marketing, B2C Subscription, B2B Enterprise

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $230k / year

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 8%

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Rhodes Wolfe

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11 - 50 employees

🎯 Recruiter

Recruitment

Rhodes Wolfe is an executive search firm that specializes in connecting top talent with businesses in need of critical hires. The company prides itself on aligning its searches with client needs across various industries and roles. With a focus on providing a comprehensive and refined recruiting process, Rhodes Wolfe helps clients discover and define the necessary criteria to attract and retain the best candidates. The firm's extensive experience includes successful placements in roles like CEOs, Senior Scientists, and sales leaders, ensuring a high level of client satisfaction.

📋 Description

• Build a unified enterprise marketing motion sharing channels, budgets, and resources • Define enterprise/institutional demand generation strategy, campaign frameworks, and channel approach • Lead subscription growth through disciplined multi-channel optimization and expansion • Partner with Sales and Operations on pipeline processes, infrastructure, and measurement • Advance the MarTech stack, data architecture, and AI-driven automation capabilities • Bring a strong marketing viewpoint to shared technology decisions and governance • Spearhead AI integration across marketing systems and workflows, showing progress in year one • Partner with brand leadership on channel alignment, audience transition, and brand readiness • Coordinate digital presence continuity and marketing touchpoints through the rebrand • Lead content strategy including campaign messaging, thought leadership, and sales enablement • Own the marketing budget and allocate strategically to maximize growth and performance • Build shared accountability models with internal teams • Lead, coach, and develop the marketing team • Create an environment where high performers grow and thrive as the company evolves

🎯 Requirements

• 12+ years progressive marketing experience required • 10+ years experience in a leadership capacity required • Experience building enterprise/institutional marketing elements required • Experience managing a $5M marketing budget required • Experience incorporating AI into the marketing process required • Experience leading teams through organizational transformation processes required • Must reside in the U.S. • Sponsorship is not available • Ability to work remotely from 8a-5p in your time zone

🏖️ Benefits

• Up to 20% bonus based on company performance • Medical • Dental • Vision • FSA • 401k with 4% match • PTO • Paid Holidays • Occasional travel for company, customer/vendor meetings or conferences

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