Paid Media Manager

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Risepoint

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

Risepoint is an education technology company that partners with regional public and private universities to design, launch, and grow workforce-focused online degree programs. It provides marketing, student support, faculty support, technology implementations, performance monitoring, and student ROI research to help institutions expand access, increase enrollments, and deliver high-return programs for working adults.

📋 Description

• Support day-to-day agency management across paid search, display/programmatic, paid social, and affiliate channels • Monitor and optimize performance across the marketing and enrollment funnel, including engagement, lead, application, and enrollment metrics • Track and analyze KPIs to support data-driven decisions and continuous improvement • Support paid media strategy and execution across 10–12 small/medium university partner accounts • Analyze campaign performance and translate findings into actionable insights and recommendations • Manage quarterly and annual media budgets • Monitor media spend and pacing • Maintain relationships with internal and external stakeholders, including the integrated marketing team, agency, and ad platforms • Serve as point of contact for assigned partners and internal teams • Communicate performance updates, strategy shifts, and optimization opportunities • Act as a subject matter resource for paid media best practices • Achieve annual lead, application, and enrollment goals; meet LTV:CAC targets; and spend quarterly budgets within +/- 3% of goal • Expand full-funnel marketing strategies, including paid social and video, and decrease year-over-year CPA • Automate, consolidate, and standardize processes where possible • Establish and follow clear work plans

🎯 Requirements

• Bachelor’s degree in business, marketing, communications or a related field • Combined 3–5 years of Higher Education paid media experience at the Media Manager and/or Media Specialist level • Interest in and enthusiasm for the Higher Education industry • Positive collaborative attitude and sense of teamwork • Ability to solve problems and work mostly independently • Ability to hit required deadlines and demonstrate flexibility as partner and organization priorities evolve • Data-driven business orientation to define KPIs, build business cases and quantify value of projects (great to have) • Master’s degree in business, marketing, communications or a related field (great to have)

🏖️ Benefits

• Equal-opportunity employer • Diverse and inclusive workforce