Paid Media Strategist

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $65k - $80k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 19%

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Logo of Accelerated Digital Media

Accelerated Digital Media

11 - 50 employees

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

Accelerated Digital Media is an award-winning performance marketing agency specializing in eCommerce and healthcare. The company focuses on driving client success through tailored strategies and expertise in digital advertising channels, including Google AdWords, Facebook Advertising, SEO, and social media marketing. With a commitment to integrity, collaboration, and a dedicated work ethic, ADM positions itself as a key partner for businesses looking to grow.

📋 Description

• Develop and execute advanced paid media strategies across Google Ads, Microsoft Ads, and social platforms • Tailor strategies to client needs and goals while delivering results within budgets and timeframes • Lead quarterly or monthly planning sessions and present strategic roadmaps aligned with client objectives and KPIs • Identify opportunities to improve campaign performance • Measure and report campaign performance, including lead trends, revenue, budget allocation, and search-term quality • Create action-oriented monthly reports with performance insights and strategic recommendations • Collaborate with immediate and cross-departmental teams on client marketing strategies • Translate client business priorities into qualified leads and/or sales strategies • Conduct competitor and audience analysis to inform campaigns and identify market opportunities and trends • Perform keyword research and analyze creative assets for optimization recommendations • Lead client calls and present complex data accessibly • Maintain regular client communication and proactively address concerns • Stay current on digital marketing trends, algorithm changes, industry updates, and platform changes • Implement personalized paid media strategies to maximize efficiency and ROI • Develop and execute A/B testing strategies using advanced bidding and audience targeting • Manage and optimize budgets across channels and keywords using a test-and-learn approach • Oversee end-to-end implementation of paid media campaigns across multiple platforms • Participate in team meetings and contribute to the agency knowledge base • Meet client, team, and company targets and complete other assigned duties

🎯 Requirements

• Minimum 2 years of paid search experience in Google Ads and Bing Ads • Experience at a digital marketing agency with client-facing experience • Experience in Google Shopping and Paid Social, including LinkedIn and Meta ads • Experience in Google Analytics and Looker Studio • Critical thinking, problem-solving, and troubleshooting skills • Strong verbal and written communication skills for customer- and teammate-facing work • Organizational skills and ability to manage and prioritize multiple projects • Customer service experience managing client relationships or influencing customer experience • Expertise using spreadsheet functions and formulas to analyze, identify trends, and summarize data • Consultative, analytical background through agency or client freelance contracts • Ability to utilize tools such as Keyword Planner, ChatGPT, or related tools to develop and evaluate optimization strategies • Must be located in the USA • Unable to sponsor or take over sponsorship of an employment visa

🏖️ Benefits

• Generous paid time off • Healthcare coverage • 401(k) & Retirement Savings • Flexible Scheduling • Remote-First Culture • Professional Development • Employee Referral Program • Additional perks designed to help employees stay healthy, productive, and fulfilled • Organization-provided tools, including project management systems, AI applications, reporting and analytics programs, and other business software

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