B2B Demand Generation Manager

Job not on LinkedIn

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $90k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Logo of Urrly

Urrly

1 - 10 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Urrly is a healthcare recruitment agency that combines the expertise of healthcare recruiters, data scientists, and AI agents to help healthcare innovators secure exceptional talent quickly and affordably. Specializing in Recruitment-as-a-Service (RaaS) and Recruitment Process Outsourcing (RPO), Urrly streamlines the hiring process for U. S. healthcare companies by significantly reducing time-to-fill and cost-per-hire metrics. The company utilizes AI technology to automate administrative tasks and connect clients with top-tier candidates, providing a budget-friendly alternative to traditional recruiting agencies. Urrly's services cater to forward-thinking healthcare organizations looking to enhance their talent acquisition processes.

📋 Description

• Build and execute B2B demand generation campaigns that create qualified leads, meetings, and sales pipeline • Partner with SDR and sales teammates to make marketing leads actionable, well-defined, and effectively followed up • Develop buyer-specific newsletters, webinars, white papers, guides, blog posts, thought leadership, customer interviews, case studies, and sales enablement assets • Activate existing customers through testimonials, case studies, interviews, and conference-friendly content • Own conference and event strategy, including show selection, pre-event outreach, event materials, attendance, lead capture, and post-event follow-up • Build and maintain target account and prospect lists using research, enrichment, CRM, automation, and AI-enabled workflows • Segment audiences by industry, buyer persona, and funnel stage • Track campaign performance, lead quality, conversions, meetings, opportunities, and sales feedback • Use AI and modern tools to accelerate specific, credible, customer-grounded marketing • Write, build, interview customers, test ideas, prepare for shows, and improve market presence

🎯 Requirements

• Hands-on B2B marketing experience in demand generation, growth marketing, content marketing, field/event marketing, or a closely related role • Evidence of personally building or meaningfully contributing to campaigns for business buyers • Strong writing ability and comfort creating original B2B content grounded in customer insight, clear positioning, and thoughtful editing • Experience with case studies, newsletters, webinars, thought leadership, educational guides, customer stories, or sales assets • Comfort learning unfamiliar markets through customer conversations, subject-matter experts, industry research, and sales feedback • Experience partnering with sales or SDR teams to connect marketing activity to qualified conversations and pipeline • Ability to work with CRM, enrichment, email, automation, reporting, and AI tools • Good visual judgment and ability to create or coordinate polished, professional marketing materials • Significant overlap with U.S. business hours • Ability to travel within the U.S. for industry conferences • Direct fleet safety, driver training, EMS, telematics, public safety, or transportation experience is a plus, not required

🏖️ Benefits

• 10–15% bonus • U.S. remote work model • Significant overlap with U.S. business hours • Travel to U.S. industry conferences and events • Response within 24 hours after applying

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