Managing Director, Brand Strategy

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $223.2k - $422.4k / year

⏰ Full Time

🔴 Lead

💃 Brand Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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RSM US LLP

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1926

💼 Consulting

Consulting • Financial services • Professional services

RSM US LLP is a limited liability partnership and the U. S. member firm of RSM International, providing assurance, tax, and consulting services primarily to middle market businesses. The firm focuses on delivering insights and tailored solutions to help clients navigate complex business challenges and drive growth. With expertise across various sectors, RSM aims to support client success through strategic consulting and practical business solutions.

📋 Description

• Create, evolve, and steward RSM’s global enterprise brand strategy and platform • Define positioning, value proposition, brand promise, narrative architecture, messaging principles, audience considerations, and strategic expression • Partner with global executive offices and regional counterparts to align enterprise brand direction with local market and business needs • Ensure the brand platform guides campaigns, demand generation, events, experiences, communications, and priority initiatives across markets • Lead the brand perspective on partnerships, sponsorships, and activation opportunities • Oversee talent brand strategy in partnership with HR and Talent Acquisition • Lead brand-side agency relationships and direct advertising, media, and brand activation • Partner with internal and external creative leaders to translate brand strategy into creative expression • Define brand measures and use research, market response, campaign performance, and qualitative insights to optimize activations and investment recommendations • Build brand capabilities, establish standards, develop talent, manage agency partners, and influence senior stakeholders across RSM’s federated model • Report to the Chief Marketing Officer and serve on the Marketing and Communications Leadership Team

🎯 Requirements

• Bachelor’s degree with relevant professional experience required; master’s degree preferred • 15+ years of experience in brand strategy, integrated marketing, brand leadership, or a related field • Significant leadership responsibility within a complex, matrixed, federated, or multinational organization • Demonstrated success creating or materially evolving an enterprise brand platform • Experience applying brand strategy across multiple audiences, channels, business units, markets, or regions • Experience aligning enterprise-wide standards and shared strategic direction with regional or local flexibility • Proven ability to align enterprise brand strategy with regional business priorities, market dynamics, and audience needs • Strong marketing and commercial fluency • Experience leading or significantly influencing brand activation, partnerships and sponsorships, advertising, media, and agency relationships • Experience with talent brand or recruitment marketing strategy, or close partnership with HR and Talent Acquisition • In-house and agency or consultancy experience strongly preferred • Experience managing senior agency and creative partners may also qualify • Ability to influence and collaborate across functions, business units, regions, and geographies without direct authority • Global or multinational experience partnering with executive leadership, global executive offices, and regional counterparts strongly preferred • Complex B2B, technology, consulting, professional services, or another matrixed enterprise environment valuable but not required • Ability to communicate complex ideas through clear, compelling executive storytelling • Ability to navigate shared-services, matrixed, and federated operating environments • RSM does not intend to hire entry-level candidates who require sponsorship now or in the future

🏖️ Benefits

• Competitive benefits and compensation package • Flexible schedule • Work-life balance support • Discretionary bonus based on firm and individual performance • Reasonable accommodation for applicants with disabilities