Account-Based Marketing Strategist – AI Data Services

🔥 0 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $110k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🤖 Artificial Intelligence

👻 Ghost score 1%

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RWS Group

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5001 - 10000 employees

💼 Consulting

🏥 Healthcare

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Consulting • Healthcare • Legal

RWS Group is a leading provider of AI-powered language services and technology, specializing in translation and localization for a variety of industries. With a focus on enhancing global communication, RWS offers solutions that improve translation quality, manage multilingual content, and streamline the localization process. Their services cater to sectors such as aerospace, finance, legal, life sciences, and technology, leveraging advanced AI to ensure clients can effectively connect across languages and cultures.

📋 Description

• Own the marketing strategy for TrainAI across a portfolio of named target accounts • Partner with sales leads on account planning • Build account-specific narratives, content, and engagement to grow accounts from first project to scaled revenue • Provide input into TrainAI account plans, including account research, stakeholder mapping, key entry points and opportunities, localization relationships, and ABM strategy • Conduct continuous account research to keep positioning and ABM strategy current and relevant • Create customized cross-channel communications and ABM campaigns addressing each account’s needs and challenges • Produce personalized sales enablement materials, presentations, one-pagers, brochures, proposals, RFP responses, emails, ads, and web content • Maintain a weekly communications cadence with TrainAI BDMs • Work with marketing operations to maintain real-time ABM reporting on account engagement, buyer engagement, MQAs, sales cycle length, deal size, and revenue impact • Contribute to a shared AI-based TrainAI ABM framework so successful plays transfer to other accounts • Support cross-account marketing activities, including brand awareness campaigns, organic social media management, value-added content production, and event participation

🎯 Requirements

• 3+ years’ ABM or strategic account marketing experience into large, complex B2B enterprise or hyperscaler accounts with technical buyers and lengthy, multi-stakeholder sales cycles • Passion for the AI industry and willingness to develop sufficient technical knowledge to hold a real conversation about AI training data with an ML lead • Curious, fast-learning, and genuinely willing to evolve how they work • Already uses AI to compress research-to-asset from weeks to hours • Maintains judgment on quality and knows when an AI draft is confidently wrong • Willingness to grow into extending and improving reusable skills and agents rather than only consuming them • Familiarity with ABM technology/tools such as 6Sense, Influ2, and Mutiny • Comfortable being the only marketer in the room with sales • Commercially literate and able to read a pipeline and stakeholder map • Able to work fluently across disciplines and specialist teams • Experience in the AI data services space is preferred

🏖️ Benefits

• 25 days of paid time off (15 vacation days and 10 sick days) • Company holidays • Birthday day off • Paid time for volunteering in the community • 100% paid parental leave • 401(k) retirement plan and company match • Company-wide agile work policy supporting flexibility, trust, and work-life balance • Ongoing learning and professional development programs • Opportunities to expand skills and career • Collaborative and inclusive global work environment

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