Vice President of CRM, Lifecycle & Automation

Job not on LinkedIn

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $200k - $240k / year

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 0%

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SavATree

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1985

💼 Consulting

📦 Logistics

🏛️ Government

Consulting • Logistics • Government

SavATree is a licensed and accredited tree, shrub and lawn care company that provides residential, commercial, and municipal landscape stewardship and maintenance. The company offers services including tree pruning, cabling and bracing, removal, stump grinding, fertilization, disease and pest treatments (including organic options), lawn care (aeration, seeding, fertilization), irrigation service, deer deterrent programs, tick and insect control, holiday lighting, emergency storm response, and professional consulting from ISA-certified arborists for risk assessments, appraisals, and urban-forest planning. SavATree emphasizes science-based diagnosis, environmental stewardship, and personalized service across local branches.

📋 Description

• Own long-term customer lifetime value as the core KPI • Set the company-wide lifecycle and retention strategy • Own cancellation and winback timing and approach, and measure outcomes • Establish lead scoring that drives email, SMS, call-center, and local salesperson actions • Operationalize personalization and segmentation across SMS, email, and calls • Set direct-mail strategy for retention and winback • Build and manage email/SMS lifecycle programs and customer journeys • Develop retention, prepay, cross-sell, and reactivation programs • Administer marketing automation and customer data platforms • Identify event-stream gaps and partner with Technology to implement required triggers • Create automated customer notifications for appointments, service scheduling, reminders, and post-service updates • Embed AI into flows, reporting, and creative generation • Build an automated review-generation engine • Measure lifecycle campaigns based on sales activity, appointments, and purchases • Lead NPS/CSAT measurement and closed-loop learning • Collaborate with Growth, Brand and Integrated Marketing, Technology, Sales and Operations, and Finance • Operate as a super-senior individual contributor, owning strategy and driving execution with contractor and agency support • Eventually take on CRM and Lifecycle for the Thrive house of brands division

🎯 Requirements

• Bachelor's degree • 8+ years in retention, lifecycle, loyalty, or subscriber marketing • Senior leadership experience as Sr. Director, VP, or equivalent in a B2C environment • Quantifiable track record of moving a primary LTV or retention metric at scale • Deep analytical expertise in lifetime value, cohort/retention, funnel conversion, and incrementality • Hands-on experience with a modern martech stack, including enterprise CRM and ESP • Experience with Braze, Dynamics, Hatch, or comparable CRM/ESP platforms • Comfortable working in Snowflake and using data warehouses • Experience standing up lifecycle programs when data was not ready • Experience designing and building email/SMS journeys, segmentation, and personalization • Production experience using AI to automate flows, reporting, or personalization • Experience with retention and lifetime-value programs, including prepay, cross-sell, reactivation, referral, and winback • Strong project-management skills and attention to detail • Excellent written and verbal communication skills, including executive presentation experience • Track record collaborating with Technology, Sales, Marketing, and Finance • Review-generation/reputation automation experience is a plus • B2C multi-location/field-based business experience is a huge plus

🏖️ Benefits

• Annual Bonus • Equity • Contractor and agency support, including existing Braze support • Opportunity to build a greenfield CRM, lifecycle, and marketing-automation function • Latitude to move fast with aligned, loosely coupled people management • Opportunity to eventually take on CRM & Lifecycle for the Thrive house of brands division with additional support