Vice President, TV and Direct Response Media

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Sell2Rent

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

🏠 Real Estate

🛍️ eCommerce

👥 B2C

Real Estate • eCommerce • B2C

Sell2Rent is a platform that enables homeowners to sell their homes and subsequently rent them back. This innovative model provides financial flexibility for homeowners who need immediate liquidity but wish to maintain their residence. By facilitating property transactions and rentals, Sell2Rent addresses both the selling and renting markets effectively.

📋 Description

• Own the television budget and P&L, allocating spend across networks, stations, and dayparts with CPL and cost-per-closed-transaction targets • Deploy national Spanish-language TV, local broadcast news, DRTV, CTV, DOOH, and cinema campaigns in 3–5 concentrated metros • Negotiate directly with networks and station groups • Verify media delivery against post-logs and enforce make-goods and remedies • Direct TV creative briefs, direct-response spots, long-form formats, and testing rotations • Manage production partners and output • Build TV response measurement and attribution infrastructure from scratch • Integrate TV attribution into company-wide acquisition reporting • Partner with the VP of Marketing on retargeting, landing pages, and lead handoff • Partner with sales on lead definitions and speed-to-lead

🎯 Requirements

• 8+ years in direct-response/performance marketing • 5+ years leading marketing or media teams where revenue depended on consumer lead generation • Mastery and control of television as a lead-generation medium • Personal experience negotiating with networks and station groups on rates, dayparts, adjacencies, and make-goods • Experience building and scaling DRTV and CTV campaigns with lead attribution to spot and daypart • Experience personally verifying delivery against post-logs • Experience making weekly TV kill/scale decisions using cost-per-lead and cost-per-transaction • Deep residential real estate experience acquiring home sellers • Experience marketing to homeowners who want or need to sell through a real estate wholesaling operation, home-buying company, iBuyer, sale-leaseback or home equity platform, or seller-side lead-generation business • Knowledge of motivated-seller economics, seller triggers, speed-to-lead discipline, and marketing to homeowners under pressure without being predatory • CPL/CAC numbers defensible line by line • Managed $1M+ annual media budgets, with television as the major component • Built measurement infrastructure from scratch • Managed production and agency ecosystems • Preferred but not required: Spanish-language TV experience, long-form educational content, credit/barter media structures, metro-concentration strategies, and category-creation experience

🏖️ Benefits

• Competitive base salary • Performance bonus tied directly to TV-driven CAC and transaction targets • Stock option consideration for the right candidate • Compensation package with upside tied to enterprise value