Director of Retention

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 15%

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Sequencing

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

🏥 Healthcare

🧬 Biotechnology

☁️ SaaS

💰 Venture Round on 2024-01

Healthcare • Biotechnology • SaaS

Sequencing is a direct-to-consumer genetic testing company that offers 30x whole genome sequencing (WGS) from at-home saliva kits or by allowing users to upload existing DNA data. Sequencing provides comprehensive DNA reports and advanced genetic analyses covering 15,000+ diseases, conditions, and traits, plus raw data downloads (FASTQ, BAM, VCF) including SNPs, INDELs, SVs, CNVs and mitochondrial heteroplasmy. They offer an optional subscription for continuous monthly reanalysis of a customer's genome as research advances, emphasize privacy guarantees (HIPAA- and Privacy Shield-compliant, claims they never sell data), and sell bundled WGS products for health, rare disease, carrier screening, medication response, nutrition, fitness, and family planning. The company positions itself around lifelong health intelligence, personalized guidance, and rare disease diagnosis.

📋 Description

• Set the strategy and targets for subscription retention, renewal and recurring revenue • Own cohort retention, trial-to-paid conversion, voluntary and involuntary churn, MRR and LTV metrics • Report retention metrics monthly to leadership with holdout-based analysis and financial cases • Analyze cohort, payment, cancellation, support and interview data to identify why members leave • Own the retention product roadmap across web, coaching and the AI-native app • Improve onboarding, results delivery, subscription management, payment recovery, renewal, upgrades, cancellations and win-back flows • Optimize subscription plans, structure, pricing, offers and promotions with finance and growth • Write specifications, prioritize with engineering and design, run experiments, and measure releases • Coordinate engineering, growth, customer support, data and finance around shared retention goals • Provide lifecycle marketing with goals, segments and triggers • Build a 12-month retention plan and quantify the revenue impact of initiatives • Report to the CEO initially, then to the Head of Product & Customer Experience when hired

🎯 Requirements

• 8+ years in direct-to-consumer subscription businesses, in product or growth • Direct ownership of a retention, renewal or recurring-revenue number • Track record of measurably moving retention, churn or lifetime value, with the numbers, method and holdout to show it • Strong product fundamentals, including writing clear specifications, roadmap prioritization, delivery with engineering and design, and experiment design and analysis • Fluency in subscription economics, including cohorts, churn, LTV, payback, pricing and packaging • SQL proficiency to build cohort, survival and payment-failure views from the warehouse and Stripe • Hands-on experience with dunning and retries, card updater, cancellation and win-back flows, pause and downgrade paths, trial design, and lifecycle triggers across email, push and in-app • Cross-functional leadership across engineering, design, growth, customer support, data and finance • Experience running analyses, agents and automations with AI; must have built something real with AI and be able to show it in the interview • Startup experience, especially building a retention function from scratch (nice to have) • Experience with a trial-to-paid model where the trial starts before core value is delivered (nice to have) • Healthtech, consumer wellness, genomics or another regulated consumer category experience (nice to have) • Experience pairing a physical product with a digital subscription (nice to have) • Pricing and packaging experience (nice to have) • Experience with Stripe, Snowflake, Amplitude, Heap, Blueshift, Braze, Iterable or Klaviyo (nice to have) • Mobile app engagement and retention experience (nice to have)

🏖️ Benefits

• Comprehensive medical, dental, and vision insurance coverage • 401(k) with company match • Paid time off • Paid volunteer time off • Fully remote work • Equipment provided • Internet and cell reimbursements • Parental bonding leave • Private, confidential clinical-grade whole genome sequencing for you and your immediate family

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