Lifecycle & Retention Lead

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🔄 Customer Retention Specialist

👻 Ghost score 15%

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Sequencing

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

🏥 Healthcare

🧬 Biotechnology

☁️ SaaS

💰 Venture Round on 2024-01

Healthcare • Biotechnology • SaaS

Sequencing is a direct-to-consumer genetic testing company that offers 30x whole genome sequencing (WGS) from at-home saliva kits or by allowing users to upload existing DNA data. Sequencing provides comprehensive DNA reports and advanced genetic analyses covering 15,000+ diseases, conditions, and traits, plus raw data downloads (FASTQ, BAM, VCF) including SNPs, INDELs, SVs, CNVs and mitochondrial heteroplasmy. They offer an optional subscription for continuous monthly reanalysis of a customer's genome as research advances, emphasize privacy guarantees (HIPAA- and Privacy Shield-compliant, claims they never sell data), and sell bundled WGS products for health, rare disease, carrier screening, medication response, nutrition, fitness, and family planning. The company positions itself around lifelong health intelligence, personalized guidance, and rare disease diagnosis.

📋 Description

• Own lifecycle marketing strategy across onboarding, kit activation, results delivery, subscription engagement, retention, win-back, and referral • Write clear, motivating messages explaining complex genetic and health concepts to non-expert audiences • Analyze subscription and behavioral data to identify where and why customers disengage • Turn customer and behavioral insights into campaigns • Share customer insights with Product to inform the roadmap • Build, launch, and optimize automated campaigns across email, SMS, push, and in-product messaging • Drive awareness and feature and results adoption through targeted, personalized messaging • Design and run experiments across messaging, offers, timing, channels, and audiences • Analyze performance changes and determine next steps beyond topline reporting • Define tracking needs for Engineering and Product and follow through to launch • Use AI for ideation, drafting, QA, and analysis • Report to the Head of Marketing & Growth and partner with Product, Engineering, and Data

🎯 Requirements

• 7+ years in lifecycle, CRM, or retention marketing at direct-to-consumer subscription companies • Experience owning recurring revenue and retention, not just email sends • Experience diagnosing and fixing a retention cliff, including explaining the data, root cause, changes made, and impact on churn or LTV • Experience at an early-stage company (seed through Series B, or a small team where you owned lifecycle end to end) • Strong writing, with a portfolio showing lifecycle campaigns and the results they drove • Hands-on experience in a lifecycle platform such as Blueshift, Braze, Iterable, Klaviyo, or similar • Experience building segments and triggered journeys • Ability to pull cohorts and retention analyses using SQL or BI tools • Ability to read experiment results with good judgment • Experience working with a CDP such as Segment • Experience translating technical or scientific content for a general audience • Daily use of AI tools as a co-pilot

🏖️ Benefits

• Comprehensive medical, dental, and vision insurance coverage • 401(k) with company match • Paid time off • Paid volunteer time off • Fully remote work • Equipment provided • Internet and cell reimbursements • Parental bonding leave • Private, confidential clinical-grade whole genome sequencing for you and your immediate family

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