Senior Events Marketing Manager

🔥 14 hours ago

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ServiceTrade

51 - 200 employees

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

ServiceTrade is the software platform that helps commercial HVAC, mechanical, and fire contractors grow their profits. During a persistent skilled labor shortage, contractors use ServiceTrade to control the costly chaos of on-demand work and effectively deliver contract commitments. ServiceTrade streamlines service and project operations to reduce administrative costs, optimizes field performance to increase revenue per technician, and boosts sales and client retention to grow margins. Over 1,300 commercial contractors trust ServiceTrade’s 11+ years of experience to help them manage over 13 million assets and invoice over $7. 5 billion in revenue annually.

📋 Description

• Own the full lifecycle of assigned events, trade shows, conferences, association programs, and partner activations • Develop event-level strategies aligned to pipeline, brand, and customer engagement goals • Define KPIs and success metrics and optimize event performance • Evaluate performance and make data-driven recommendations • Own event budgets from forecasting through reconciliation • Track expenses and negotiate vendor and partner contracts • Deliver ROI reporting and pipeline attribution analysis in Salesforce • Manage venue coordination, booth design and setup, vendor selection, equipment rentals, freight and shipping, and on-site staffing • Oversee registration, attendee communications, travel coordination, and speaker logistics • Coordinate collateral, giveaways, and promotional materials • Maintain timelines, checklists, contingency plans, inventory tracking, and production schedules • Serve as on-site lead and provide operational and logistical support for large-scale company-hosted events • Build relationships with associations, event organizers, and strategic partners • Plan and execute partner-sponsored events and co-branded activations • Collaborate with Sales, Partnerships, and Brand & Communications teams • Support promotional campaigns and post-event follow-up programs • Maintain accurate lead capture and Salesforce entry • Document processes and improve workflows for efficiency and scalability • Manage multiple complex projects while maintaining execution quality

🎯 Requirements

• 5+ years of experience managing B2B trade shows, conferences, association marketing programs, and/or partner events independently • Proven ability to own events end-to-end with minimal oversight • Demonstrated experience managing budgets and vendor negotiations • Strong expertise in event logistics, freight coordination, and on-site execution • Proficiency in Salesforce for lead tracking and ROI reporting • Working knowledge and proven experience with essential marketing and operations tools, including Hubspot, Asana, Notion, Canva, and Google Workspace • Experience working with event vendors such as Freeman • Exceptional organizational skills and attention to detail • Ability to manage multiple complex projects simultaneously without sacrificing quality • Strong communication and cross-functional collaboration skills • Comfortable traveling and leading on-site event execution, with approximately 15–20% travel expected • Must reside in one of the listed states to be considered • Must be authorized to work in the U.S.

🏖️ Benefits

• Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions • Dental and Vision through Unum • Flexible Spending Account and Dependant Care Account • Company-paid Life insurance, STD and LTD • Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance • 401(k) with up to 3% employer match and NO vesting period • Flexible PTO policy • 10 company holidays • Parental Leave • Paid Time Off for Volunteering • Employee Reimbursement Program to use for well-being, technology and/or professional development

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