Senior Growth Manager

🔥 6 hours ago

🇺🇸 United States – Remote

💵 $110k - $135k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Shameless Foods

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

🍽️ Food & Beverage

👥 B2C

🛍️ eCommerce

Food & Beverage • B2C • eCommerce

Shameless Foods is a consumer food brand that makes gummy candies and snacks formulated to have less carbs, sugar, and calories than regular candy while preserving the taste and nostalgic experience of traditional sweets. The company emphasizes taste parity through iterative testing and sells directly to consumers with a 30-day satisfaction guarantee on orders. It positions itself as a lower‑calorie, lower‑sugar alternative in the candy/snack market.

📋 Description

• Own paid media strategy and execution across Meta, TikTok, AppLovin, YouTube, Google and new channels • Track daily and weekly pacing against revenue, new-customer and margin goals • Lead the buying team and manage the Media Buying Coordinator • Scale profitable spend and identify effective channels, audiences and offers • Analyze ad performance, research competitors and formats, and brief the creative team • Plan full-funnel campaigns covering ads, landing pages and offers • Brief Creative, Dev/CRO and Design teams • Use AI in day-to-day buying decisions • Recommend channel splits and forecast spend, new customers, contribution margin and payback • Report blended and channel-level CAC, MER, CM%, LTV:CAC and payback • Share weekly recommendations with the Head of Growth • Test emerging channels using clear success criteria and scale successful channels

🎯 Requirements

• 5-7 years in performance/growth marketing, including hands-on media buying • Strong to expert hands-on experience in Meta, TikTok and AppLovin • Track record of scaling e-commerce direct-response ad accounts profitably, more than once, at large monthly spend • Strong understanding of creative strategy and creative testing • Active use of AI in media buying workflow • Working knowledge of CAC, LTV:CAC, payback period and contribution margin • Leadership experience, either managing people or managing an agency • Ability to operate independently, make calls with incomplete data and bring recommendations • Google and YouTube Ads experience • Subscription or replenishment business experience • Food, beverage, candy or CPG experience • TikTok Shop / GMV Max, Amazon or retail media exposure • Incrementality, MMM or MTA experience

🏖️ Benefits

• 401(k) plan with company matching • Comprehensive health benefits including medical, dental, and vision coverage • Stock option plan so you can share in the value you help build • Generous paid time off and company holidays • Real ownership and autonomy to drive measurable growth

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