Director of Rural Health Activation

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🔥 7 minutes ago

🍑 Georgia – Remote

🍑 Georgia – Remote

⏰ Full Time

🔴 Lead

👔 Director

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Sharecare

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

🏥 Healthcare

💼 Consulting

📣 Marketing

💰 $425M Post-IPO Equity on 2021-07

Healthcare • Consulting • Marketing

Sharecare is a comprehensive digital health platform designed to improve overall well-being. It provides tools and resources to help individuals manage various aspects of their health, such as physical, mental, and financial wellness. Sharecare offers personalized health navigation through its digital window, helping members track healthy habits, receive research-backed health tips, and access digital therapeutics across various conditions, including asthma and women's health. The platform integrates AI capabilities to empower users to manage their health data effectively. Partnering with CareLinx, Sharecare extends caregiving into homes, leveraging technology for data analytics and real-time coordination with clinical teams. Additionally, Sharecare collaborates with various organizations to enhance community health and well-being through innovative initiatives like the Community Well-Being Index. Its mission is to make healthcare resources more accessible and improve health outcomes while reducing care costs.

📋 Description

• Develop and own the Georgia AskMD message platform and master creative toolkit for rural audiences and hospital markets. • Plan and deliver integrated prevention, screening, access, navigation, seasonal health, and preventive-care campaigns. • Own paid and local media plans across radio, newspapers, social media, cable, connected TV, streaming audio, geo-targeted digital, and paid search. • Deploy hyperlocal media and patient-facing materials ahead of local launches. • Build SMS, text, and CRM activation journeys. • Direct county-level messaging and creative adaptations for faith, civic, agricultural, and employer networks. • Maintain consistent message architecture across paid, earned, hospital, field, and partner channels. • Manage agencies, creative vendors, and media buyers, including scopes, budgets, and performance. • Use testing and optimization to reduce cost per registration and report channel attribution. • Ensure communications meet HIPAA, accessibility, plain-language, Spanish-language, state program, and CMS requirements. • Support executive communications, DCH-facing materials, and public announcements with the Vice President. • Document campaign templates and channel benchmarks for replication in Georgia and other states. • Report to the Vice President, Rural Health Transformation and work closely with the Director of Rural Health Partnerships.

🎯 Requirements

• Bachelor’s degree in marketing, communications, public health, or a related field required; advanced degree preferred. • 8+ years of marketing leadership experience. • Demonstrated ownership of a combined campaign and media budget of $1 million or more. • Experience launching place-based or multi-market consumer programs in which adoption depends on local institutions. • Experience with rural or low-broadband markets, with radio, print, and SMS as primary channels, strongly preferred. • Healthcare, public health, health plan, or provider marketing experience preferred. • Familiarity with HIPAA, de-identified reporting, and consumer health privacy requirements. • Experience with government-funded or public health campaigns preferred. • Ability to travel regularly throughout Georgia. • Proven leadership of integrated marketing programs combining paid media, creative, and community channels. • Strong strategic, creative, and analytical judgment, including channel attribution and optimization. • Ability to adapt national brand positioning for local, rural, and multicultural audiences. • Skilled agency and vendor management. • Strong writing, presentation, and stakeholder communication skills. • Results-oriented approach with discipline around budgets and timelines.

🏖️ Benefits

• Equal Opportunity Employer • E-Verify employer

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