Senior Client Partner, B2C

🔥 1 minute ago

⚔️ Virginia – Remote

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💵 $98k - $100k / year

⏰ Full Time

🟠 Senior

🤝 Client Partner

👻 Ghost score 0%

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Logo of SHRM

SHRM

201 - 500 employees

📚 Education

🤝 B2B

🤝 Non-profit

Education • B2B • Non-profit

SHRM is the Society for Human Resource Management, a professional membership organization that provides HR professionals and organizations with education, certifications, research, events, tools, and advocacy. It offers membership tiers, SHRM certification and recertification, eLearning, seminars, specialty credentials (including AI+HI-related credentials), conferences and state chapters, HR research and benchmarking, practical tools and templates, an HR Tools Marketplace, and access to expert advisors. SHRM also runs advocacy and policy initiatives, networking communities, and publishes HR news and insights to support HR practice and workplace leadership.

📋 Description

• Develop and execute strategies to generate advertising, sponsorship, and partnership revenue from B2C brands and global advertising agencies • Build and expand a pipeline of new business across priority consumer categories • Own the full sales lifecycle from prospecting through needs assessment, solution development, proposal, negotiation, contracting, renewal, and expansion • Develop integrated, multi-platform marketing programs using digital media, newsletters, podcasts, video, branded content, research, and thought leadership • Achieve or exceed revenue goals and build short- and long-term partnership opportunities • Pursue and secure high-value, multi-year partnerships • Develop innovative sponsorship and advertising solutions connecting brands with SHRM’s audience • Translate client objectives into customized partnership strategies • Collaborate with marketing, content, events, research, digital, product, finance, legal, and other internal teams • Identify first-to-market concepts and emerging partnership models • Use audience intelligence, market research, performance data, and industry insights to demonstrate client value • Expand successful partnerships across platforms, audiences, programs, and contract periods • Develop and maintain senior-level relationships with CMOs, brand marketers, media executives, agency leaders, and other decision-makers • Represent SHRM in client meetings, agency presentations, industry events, conferences, and external forums • Help define and execute SHRM’s B2C advertising and sponsorship go-to-market strategy • Assess market trends, advertiser priorities, competitive activity, and emerging media opportunities • Provide market intelligence and client feedback to inform advertising products and sponsorship offerings • Identify opportunities to monetize SHRM’s audience of senior business leaders, executives, entrepreneurs, small business owners, and high-income households • Serve as a subject-matter resource on consumer advertising trends, agency dynamics, sponsorship models, and emerging media opportunities

🎯 Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Media, or a related field, or an equivalent combination of education and relevant professional experience • 10 or more years of progressively responsible experience in media sales, advertising partnerships, integrated marketing, brand partnerships, sponsorship sales, or a related revenue-generating field • Demonstrated success developing and closing significant advertising and sponsorship partnerships, including seven-figure revenue opportunities • Proven experience selling integrated marketing and advertising solutions to major consumer brands and global advertising agencies • Established relationships with senior marketing executives, brand leaders, and agency decision-makers • Experience working with major agency holding companies and leading independent agencies • Experience securing brand and performance marketing budgets across consumer sectors • Exceptional consultative selling, business development, negotiation, and relationship-management capabilities • Ability to develop and communicate strategic partnership concepts tailored to sophisticated brands and agencies • Strong executive presence and ability to influence senior leaders • Entrepreneurial mindset and ability to build new revenue opportunities • Strong strategic storytelling and presentation skills • Advanced understanding of digital media, video, branded content, podcasts, newsletters, experiential marketing, sponsorships, and emerging advertising channels • Strong commercial acumen and ability to structure, negotiate, and close complex partnerships • Ability to use data, audience insights, and performance metrics to support recommendations • Ability to navigate complex organizations and coordinate stakeholders through lengthy sales cycles • Understanding of agency structures, media planning and buying, brand marketing strategies, and advertising budget cycles • Ability to operate independently and deliver results in a fast-paced environment • Strong collaboration and communication skills • Ability to effectively leverage artificial intelligence (AI) tools and technologies • Ability to perform essential job functions with or without reasonable accommodation • Ability to lift and carry up to 30 pounds as needed

🏖️ Benefits

• Professional growth and development • Health insurance • Dental insurance • Vision insurance • Well-being benefits • Health savings account • Flexible spending account • Retirement benefits • Open leave • Fully remote work arrangement • Commission

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