Paid Media Manager

🔥 47 minutes ago

🇺🇸 United States – Remote

💵 $80k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 4%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Silverback Strategies

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

📣 Marketing

🤝 B2B

👥 B2C

Marketing • B2B • B2C

Silverback Strategies is a marketing agency that specializes in performance marketing. They focus on delivering measurable results through paid media campaigns, organic media strategies, and data intelligence. Their services include SEO expertise, content marketing, conversion rate optimization, analytics, reporting, and data visualization. The agency works with both B2B and B2C businesses, aiming to align marketing efforts with actual business impacts, rather than vanity metrics. They emphasize actionable insights and precise reporting to showcase the effectiveness of their campaigns.

📋 Description

• Serve as a Paid Media subject matter expert • Lead strategy development, innovation, tactical execution, and performance for a portfolio of 3–5 client accounts • Independently lead account strategy for selected clients • Support Senior Paid Media Managers and Associate Directors on larger-client account strategy and tactical execution • Plan, implement, and audit paid media campaigns aligned with client KPIs, marketing objectives, and business goals • Plan and execute campaigns across Google, Meta, LinkedIn, and TikTok • Serve as the lead Paid Media contact for owned clients • Lead biweekly and ad hoc client calls and maintain strong client relationships • Identify opportunities for new campaigns, optimizations, testing, and channel innovation • Create, analyze, and present actionable Paid Media performance reports to clients • Communicate project timelines, manage expectations, and proactively update clients • Collaborate with the Creative Director and Design team on ad creation, testing plans, creative strategy, and briefs • Stay informed about clients’ industries, audiences, goals, industry changes, trends, and best practices • Participate in Paid Media brainstorming sessions • Collaborate with SEO, Measurement, and Creative teams on client delivery • Accept feedback and coaching from the Associate Director of Media

🎯 Requirements

• Minimum of 3+ years of paid media agency experience; ideal candidate has 3–5 years of experience • Previous performance agency experience is a must-have • Experience managing both Paid Search and Social campaigns • Experience with Google and Meta; LinkedIn and TikTok are secondary platforms • Comfortable building rapport, establishing expertise and credibility, and serving as the face of the Paid Media engagement with assigned clients • Ability to build and execute Paid Media strategies across multiple industries • Ability to tie media performance to measurable impact on clients’ business and revenue • Prior experience taking full ownership of clients from strategy development through tactical execution, reporting, and client-facing communication • Proficiency in Excel and/or Google Sheets • Ability to analyze complex data using GA4 and other tools • Project and time management skills • Adaptability, curiosity, willingness to learn, and openness to feedback

🏖️ Benefits

• Unlimited PTO • Comprehensive health, dental, and vision plans • Virtual Team Events and a fun, casual, inclusive company culture • Company-paid ClassPass membership • 12 weeks of Paid Parental Leave • Summer Fridays • 401(k) with Employer Match • Generous pay • Remote work arrangement