Director of Demand Generation

🔥 26 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 10%

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Simetrik

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

💸 Finance

💳 Fintech

💰 $55M Series B on 2024-02

SaaS • Finance • Fintech

Simetrik is a company that provides a SaaS platform focused on simplifying, scaling, and automating financial control for businesses. Using No Code and AI technologies, Simetrik empowers financial teams to automate processes such as reconciliations and account management, thereby reducing financial risk and enhancing efficiency. With robust, scalable, and flexible systems supported by Big Data and AI, the platform allows for the centralization of information from various sources, providing real-time insights and data-driven decisions. Simetrik's solutions are particularly valuable for industries with high transaction volumes and the need for rapid innovation, such as banks, neobanks, retail, and e-commerce. Simetrik enables businesses to optimize financial management and focus on strategic growth with its integrated and secure technological approach.

📋 Description

• Build and own Simetrik’s US inbound demand engine from the ground up • Own the integrated inbound and demand-generation engine from strategy through execution • Refine performance iteratively using dashboards and weekly data • Own US marketing-sourced pipeline and report weekly with Sales • Improve inbound pipeline and funnel velocity from visit to MQL to SAO • Establish lead-quality and MQL-to-opportunity handoff standards • Optimize simetrik.com demand-generation surfaces and traffic-to-lead conversion with GTM Engineering • Execute tier-1 named-account ABM using intent signals and content • Select conferences, host executive dinners, and run community events tied to pipeline and meetings • Develop SEO and content-led demand strategy for the US ICP • Run buyer-driven webinars and digital programs with tracked pipeline • Oversee US LinkedIn campaigns and company-page effectiveness • Build and maintain a US executive finance community and manage PR and journalist relationships • Develop ABM gifting, experience, swag, and direct-mail strategies • Collaborate with Brand, Content, Creative, GTM Engineering, Sales, and agencies • Report directly to the Vice President of GTM • Establish the foundation for scaling a demand team

🎯 Requirements

• 10+ years of B2B demand generation, inbound, or growth marketing in enterprise software • 3+ years in fintech, payments, banking, or enterprise finance software • Proven experience building and running inbound demand engines covering SEO, content, automation, nurture, and conversion for a US enterprise ICP • Experience targeting CFO, COO, Controller, and Head of Payments buyers • Experience leading and defending MQL-to-SQL conversion and marketing-sourced pipeline to VP, CRO, or COO leadership weekly • Evidence that organic/content channels generated pipeline, not only traffic or followers • Experience running field and events programs with measurable pipeline impact • Hands-on builder-operator mentality; ability to ship work before delegating • Strong working knowledge of payments, banking operations, or financial controls • Experience with AI workflows, AI content/SEO/research, or account intelligence • Based and authorized to work in the United States • Nice to have: US-inbound demand experience for a LATAM/EMEA enterprise software expansion • Nice to have: executive community-building experience • Nice to have: LinkedIn demand-generation experience • Nice to have: Salesforce, HubSpot, Claude, intent, enrichment, SEO, or web analytics tools • Nice to have: relationships with US fintech and banking journalists, community curators, or conference organizers

🏖️ Benefits

• Equal opportunity employer committed to building a diverse team • Accommodation during the application/interview process • Shared services and agency support for role execution

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