Director of Demand Generation

🔥 1 minute ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Nucleus Security

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🔒 Cybersecurity

📋 Compliance

🏢 Enterprise

💰 $13M Series B on 2024-02

Cybersecurity • Compliance • Enterprise

Nucleus Security is a comprehensive platform designed to scale and automate vulnerability and exposure management programs. It offers an extensive ecosystem with over 150 integrations, allowing for robust vulnerability aggregation, risk prioritization, and remediation automation. The platform provides valuable solutions for both public sector entities, including federal and state governments, as well as private sectors by centralizing security and simplifying compliance processes. Nucleus Security is recognized as a leader in continuous vulnerability management, offering the capability to unify asset, vulnerability, and threat data to effectively mitigate critical exposures. With features like plan of action and milestones automation, the platform is acclaimed for enhancing risk-based vulnerability management and application security, making it a top choice among enterprise users for its scalability, automation, and ability to achieve compliance with standards like FedRAMP and SOC2.

📋 Description

• Own the demand plan, qualified pipeline target, budget, conversion assumptions, and spend forecasts • Set channel budgets, hold agencies and vendors accountable, and shift budget toward effective channels • Plan and run integrated campaigns across paid media, content, webinars, events, email, and partner programs • Own the campaign calendar and briefs, partnering with Product Marketing on messaging and positioning • Direct the paid agency across LinkedIn, Google, and display, while personally building and optimizing campaigns • Set audiences, creative tests, budgets, landing pages, and conversion tracking • Turn the named-account strategy into targeting, creative, and account-level reporting using intent and account signals • Own ABX reporting and recommendations for future program direction • Partner with the BDR Director on target accounts, engagement thresholds, sequence design, and follow-up standards • Jointly own progression from first touch to qualified opportunity • Lead Content and Events functions with two direct reports plus contractor and agency relationships • Support demand, SEO, AEO, sales enablement, partner programs, conferences, and regional events • Evaluate lead quality, funnel conversion, opportunity progression, and won business • Separate sourced from influenced results, identify funnel problems, and implement fixes • Improve website and campaign-asset conversion and increase visibility in AI-assisted discovery

🎯 Requirements

• 8+ years in B2B marketing with substantial ownership of demand generation • 3+ years managing direct reports • Demonstrated qualified pipeline production through integrated B2B SaaS campaigns, including the decisions behind results • Recent hands-on ownership of LinkedIn and Google Ads at scale • Ability to evaluate paid agency work and bring it in-house when appropriate • Experience building and running account-based campaigns • Fluency with Salesforce, HubSpot, LinkedIn Ads, Google Ads, and GA4 • Experience with ABX audience platforms such as Primer, sales engagement tools such as Outreach, and intent sources such as G2 is a strong plus • Daily use of AI tools such as Copilot and experience implementing AI in real marketing workflows • Ability to own execution while coaching a team • Clear communication across Sales, BDR, and Product • Ability to work self-directed in a fast, fully remote, high-ownership environment • Cybersecurity or another technical enterprise software market experience is a plus • Federal or public sector marketing experience is a plus • Partner co-marketing program experience is a plus • Demo experience and conversion content optimization measured against pipeline, not form fills, is a plus

🏖️ Benefits

• Flexible PTO • 401(k) company contribution (not a match) • Generous education and training budget • 100% company-paid healthcare • Fully remote work

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume