Director of Paid Advertising

Job not on LinkedIn

🔥 0 minutes ago

🗻 New Hampshire, Texas, +2 more states – Remote

🗻 New Hampshire – Remote 🤠 Texas – Remote ⛷️ Utah – Remote 🧀 Wisconsin – Remote

💵 $115k - $120k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 0%

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BigLeap

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

💼 Consulting

📣 Marketing

🛍️ eCommerce

Consulting • Marketing • eCommerce

BigLeap is a 360° digital marketing and digital solutions agency based in Sharjah, UAE. The company offers website design and development, mobile app development, eCommerce platforms, web and app UI/UX design, digital marketing and SEO, branding, and photography & videography services. BigLeap positions itself as a full-service partner for businesses across the GCC, emphasizing tailored, results-driven strategies, on-time delivery, and end-to-end digital transformation to help clients attract, engage, and convert customers.

📋 Description

• Lead Big Leap’s paid media strategy and execution, reporting to the President • Oversee innovation, team development, client relationships, and internal process improvements • Align paid media strategy with Big Leap and client goals in partnership with internal teams • Lead paid media innovation, guide strategy, review campaigns, and mentor team members • Grow and retain high-performing client accounts by addressing challenges, sharing insights, and highlighting Big Leap’s value • Partner with Client Success to drive results and identify account growth opportunities • Collaborate with sales, product, creative, and fulfillment departments on new channels and client success strategies • Oversee and refine departmental processes for efficiency, effectiveness, and scalability • Use data analysis to inform strategy and optimize performance across Meta Ads, TikTok Ads, Google Ads, LinkedIn Ads, and other ecommerce advertising channels using GA4, Looker Studio, and Excel • Report on product KPIs and goals, especially ROAS, CAC, conversion rates, and paid social and ecommerce performance • Coordinate delivery of the product to client services and clients • Develop and help train teams on client strategy, roadmap execution, and large initiative planning • Drive innovation and best practices in Meta Ads and ecommerce advertising, including creative testing, campaign optimization, and emerging platforms such as TikTok • Exchange project data and information with internal peers and managers • Perform client relationship duties and other assigned duties

🎯 Requirements

• 5+ years of experience in paid media account management or strategy • Strong expertise in paid social advertising, including Meta and TikTok, particularly for ecommerce brands • Experience with search advertising, including Google Ads and Bing Ads • Experience with LinkedIn, display, and programmatic advertising • Expertise in Meta Ads campaign strategy, creative testing, audience targeting, and performance optimization • Understanding of ecommerce metrics such as ROAS, CAC, and conversion rates • Proficient experience in managing a team • Minimum 2 years of experience in an agency environment or similar fast-paced setting • Ability to manage and advance multiple projects simultaneously • Experience in client-facing and client-relationship duties • Must be able to read, write, and speak English; some projects may require advanced skills • Prompt and regular attendance is required

🏖️ Benefits

• Remote or Hybrid Work Capability • Flexible PTO • Flexible Work Hours • Wellness Reimbursement • Medical, Dental, Vision, 401K match, and Life Insurance benefits • Growth opportunities that will heighten your skill sets and enhance your career • High-ranking company culture and collaborative team dynamics