Vice President, Demand Generation

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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M-Files

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2009

☁️ SaaS

⚡ Productivity

🏢 Enterprise

SaaS • Productivity • Enterprise

M-Files is a leader in knowledge work automation, providing intelligent solutions for document management, workflow automation, and content collaboration. The company focuses on automating and simplifying processes for knowledge workers, enhancing productivity, compliance, and security. With a range of industry-tailored solutions, M-Files integrates seamlessly with various existing applications like Microsoft 365, Google Workspace, and Salesforce, offering comprehensive enterprise content management.

📋 Description

• Build a global demand strategy and integrated plan aligned to ARR bookings and pipeline targets • Set quarterly targets and ROI guardrails • Drive funnel architecture, attribution, forecasting, performance management, data integrity, ICP/segmentation, routing, and SLA adherence with GTM Ops • Own 1:few and 1:1 ABM programs with Sales across ads, web, email, outbound, and events • Lead paid, organic, and lifecycle digital marketing programs • Own m-files.com performance, conversions, speed, personalization, SEO, LLM, CRO, and governance • Define the global events portfolio and pre-/post-event orchestration • Build co-marketing and co-selling motions with strategic partners • Lead the US SDR/BDR organization and oversee goaling, territories, cadences, enablement, compensation inputs, and conversion throughput • Lead and align with the EMEA Growth VP on the EMEA BDR/SDR organization • Engage with the ELT, Board, and field leaders • Publish monthly growth reviews to the CMO/ELT with insights and actions • Drive adoption of AI tooling and create agents to scale the organization • Attract, grow, and retain top talent

🎯 Requirements

• Enterprise B2B SaaS growth leadership at scale: built and led global demand & business development teams delivering predictable pipeline • Executive presence and influence with Board-ready command of funnel math, growth levers, and trade-offs • Ability to influence and drive change effectively across a global organization • Expert with funnel modeling, attribution, forecasting, testing, and financial guardrails (CAC, payback, LTV/CAC) • Fluency in marketing automation, MAP-CRM integration, attribution, ABM platforms, data/intent, web analytics, and testing • Experience with 1:1 and 1:few ABM programs, partnering with Sales for complex deals • Proven record owning a revenue-centric website and organic strategy, including SEO and generative/LLM search optimization • Track record of turning event spend into validated pipeline with disciplined pre-/post-process • Experience creating co-marketing programs that generate sourced pipeline with strategic and named partners • Familiarity with the Microsoft ecosystem is a plus

🏖️ Benefits

• 10 paid holidays annually • Unlimited PTO • Matching 401K Plan (25% of employee's contribution up to the IRS max) • Health insurance (PPO and HDHP/HSA plans offered) • Dental insurance • Vision insurance • Life insurance (1x employee salary) • Short-term disability (employer paid) • Long-term disability (employer paid) • Flexible Spending Plan (medical and dependent) • Flexibility to establish their own life/work balance

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