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Director, Demand Generation

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $200k - $260k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

Apply Now
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Logo of Deepgram

Deepgram

51 - 200 employees

Founded 2015

💼 Consulting

🏥 Healthcare

📦 Logistics

💰 $47M Series B on 2022-11

Consulting • Healthcare • Logistics

Deepgram is a leading voice AI company that provides powerful APIs for speech-to-text, text-to-speech, and language understanding applications. Their platform enables developers to build sophisticated voice AI solutions for use cases such as contact centers, medical transcription, conversational AI, and more. Known for unmatched accuracy, speed, and cost-effectiveness, Deepgram's technology is trusted by top enterprises and startups worldwide. By offering real-time and highly accurate transcription capabilities, Deepgram helps businesses gain insights from voice data, making it an essential tool for transforming voice interactions.

📋 Description

• Set quarterly marketing-sourced and influenced pipeline targets with Sales leadership • Build the program mix to achieve pipeline targets and conduct weekly pacing reviews with Sales • Establish an integrated campaign model with one brief, calendar, scorecard, and named owner per campaign • Turn Tier-1 product launches into live pipeline campaigns with Product Marketing • Build always-on ABX programs for priority segments and named accounts • Coordinate audiences, account lists, campaign priorities, pipeline targets, and cost-per-SQL goals with Digital Marketing • Improve funnel-stage criteria, routing, speed-to-lead SLAs, and campaign influence visibility with SDR leadership and Marketing Operations • Create re-engagement programs for stalled leads, closed-lost opportunities, and event attendees • Build partner co-sell campaigns and MDF-funded programs with AWS, Twilio, NVIDIA, and others • Hire, coach, and grow the campaign team • Own the campaign calendar used by Demand Gen, Product Marketing, Brand, Content, Events, and Sales • Report to the VP, Demand & Growth and collaborate with Growth Marketing, Events & Field Marketing, Digital Marketing, and Marketing Operations

🎯 Requirements

• Experience owning an enterprise pipeline number alongside Sales and tracing programs from first touch to closed-won • Experience building ABM/ABX programs for enterprise buying committees with measurable pipeline and revenue • Ability to diagnose full-funnel conversion across MQL, SAL, SQL, and close • Knowledge of CRM campaign structures, marketing automation, and attribution • Ability to turn positioning into integrated campaign messaging across ads, email, landing pages, and SDR openers • Player-coach leadership experience, including hiring and developing marketers while writing briefs and pulling reports • AI-native experience building human+AI workflows for campaign planning, copy, list building, analysis, and reporting • Experience building repeatable campaign models, scorecards, and playbooks • Ability to build trust with Sales and SDR leaders and share accountability for pipeline • Preferred: typically 10+ years in B2B demand generation or integrated campaigns, including several years managing marketers, or equivalent demonstrated experience • Preferred: experience at a fast-growing technical company such as cloud, data infrastructure, developer tools, security, or AI • Preferred: experience with API-first or usage-based businesses or regulated industries • Preferred: hyperscaler or ISV co-marketing experience • Preferred: hands-on experience with Salesforce, HubSpot, Outreach, Dreamdata, 6sense or Demandbase, Superset, LinkedIn Ads, and Google Ads • Preferred: experience running integrated campaigns with an agency partner while retaining strategy ownership in-house

🏖️ Benefits

• Equity • Bonus • AI tools and workflow experimentation as part of the operating model • Equal employment opportunities • Voluntary self-identification and confidential handling of demographic information

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