Director of Performance Marketing

Job not on LinkedIn

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $200k - $240k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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Logo of Flex

Flex

11 - 50 employees

💳 Fintech

🤝 B2B

💰 $100M Debt Financing on 2023-09

Fintech • B2B

Flex is an end-to-end finance platform designed for businesses, facilitating various financial operations and enhancing financial management. With a focus on providing comprehensive financial solutions, Flex aims to streamline processes and improve efficiency for its users in the commercial sector.

📋 Description

• Run performance marketing and digital channel execution day to day, and build a small, strong team as the channel mix proves out • Own paid acquisition across search, display, paid social and retargeting • Improve CAC, payback period and channel ROI through continuous testing and data-driven iteration • Partner with Sales and RevOps on ICPs, pipeline goals and campaign planning • Manage SEO/GEO and paid media agency partners to clear goals and timelines • Own the marketing tech stack, attribution and data flow end to end • Own top-of-funnel acquisition for Flex's self-serve motion • Partner with Product on activation experiments, onboarding flows and conversion optimization • Define and report growth KPIs across acquisition, activation and revenue • Improve Flex.one's discoverability, performance and conversion • Grow organic acquisition through technical SEO, structured content and site optimization • Build visibility across ChatGPT, Perplexity and Gemini through GEO • Bring product launches to market with the brand team • Create high-performing content across website, campaigns, organic, paid, email and referral channels • Collaborate with Brand, Legal and Compliance to ensure accurate claims and required disclosures

🎯 Requirements

• 8+ years in growth, digital or performance marketing, ideally in fintech or B2B SaaS • Experience managing people or agency teams, with a track record of building strong ones • Experience at a company scaling • Hands-on depth in SEO, paid acquisition, website optimization and modern demand generation • Comfort with sales-led acquisition, intent-based targeting, personalization and lifecycle triggers • Strong instincts grounded in research, data and customer insight • Clear, compelling writing and storytelling • Technical fluency with modern marketing and analytics tools • A collaborative, human-first approach, with strong values and a bias toward action

🏖️ Benefits

• Equity compensation • Medical insurance • Dental insurance • Vision insurance • Paid time off • 401(k) plan • High-trust, high-ownership environment • Direct access to leadership, customers, and investors • Meaningful equity if you help build something big

Apply Now

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